Online Buzz Doesn’t Equate to Ratings

As might be expected for a series working toward its recent much-promoted finale, “Lost” below, generated the most engagement through social media of any show from February through April, according to Networked Insights, a social media analytics company.

The statistic is the modern equivalent of water cooler conversation, and is measured by the number of online interactions posted and read about a given show. “American Idol” ranked second, and there was a steep drop-off in the social media index after that.

Read the rest of this post on the original site