Why Glee Is TV’s Most Web Video-Savvy Series (And Why It Isn’t)

I spent last night slaving away on a very important task–catching up on the last several episodes of Fox’s Glee. And while we’ve written extensively over the last year about the show’s online marketing last fall, its Twitter popularity and its use of MySpace for casting calls, watching several consecutive episodes tingled my spidey-sense.

For even beyond casual mentions of online personalities like Perez Hilton, there’s an innate awareness at play here of how web video affects pop culture.

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