You Are Not an Eyeball: Why Tracking is the Ad Biz’s Last Gasp

Marketers are following you around on the Internet. They don’t know your name but they know what you do, what you buy, where you buy it, what you’re interested in, and more. The sites you visit collect this information on behalf of networks that then roll you up with other like-minded people in packages, as if you were a subprime mortgage, and sell your eyeballs to advertisers.

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