You’ve Got Ads

AOL Inc., struggling to turn around its fortunes, is preparing to introduce a larger, splashier ad format that it hopes will attract more ad dollars from big brands and help revitalize its business, according to people familiar with the matter.

The new ads, which the company plans to unveil during the Advertising Week conference later this month in New York, are roughly four times as large as the ads that typically appear on the border of AOL (AOL) Web pages.

They will include room for three special functions, such as a photo gallery, a video, coupons, updates from Facebook or Twitter, text messaging and maps, these people said.

The ads also can include a feature that allows consumers to zoom in and out of a 3-D view of a product and another that lets them click to buy the product.

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