John Murrell

Recent Posts by John Murrell

Twitter Tests the Waters With In-Stream Ads

As promised, Twitter is now starting to throw paid ads into users’ streams and hoping not to cause too many ripples in the process. In an initial test with the 900,000 users of third-party client HootSuite, the ads–Promoted Tweets–will be inserted into users’ personal timelines when relevant, based on context and connections. Given the potential for rebellion, Twitter is assuring users its approach to the rollout will be “deliberate and thoughtful.”