Advertisers Wary of Myspace

With its traffic plummeting and its future uncertain, social-media and entertainment site Myspace is having an increasingly hard time drawing advertisers, especially for long-term deals.

In February, Myspace registered its sharpest audience declines since the site began its downward spiral in 2009. Traffic to Myspace last month plunged 44 percent from a year earlier to 37.7 million unique U.S. visitors, its lowest monthly total since February 2006, according to comScore Inc.

Meanwhile, people who visited the site spent on average 59 percent less time in February than they did a year earlier, comScore data show.

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