John Murrell

Recent Posts by John Murrell

ValueClick Beefs Up Mobile Offerings With Greystripe Acquisition

Online marketing services outfit ValueClick announced today it will acquire mobile advertising network Greystripe for $70 million in cash. Greystripe’s proprietary advertising platform serves rich-media impressions to touch-driven devices through more than 3,500 apps and mobile Web sites across all the major mobile platforms. ValueClick said it will operate the company as a wholly owned subsidiary.