by Yukari Iwatani Kane, Reporter, The Wall Street Journal
Blowing away terrorists, apparently, never gets old.
The new videogame Call of Duty: Modern Warfare 2, set to hit stores Tuesday, is a sequel spawned by sequels. But rather than following the frequent pattern of franchises fading as they age, Modern Warfare 2 is the most highly anticipated game of the season.
Michael Arrington posted over the weekend about CPA offers within social games and questioned why facebook, myspace, zynga and others would expose these to our users.
by Andrew LaVallee, Reporter, The Wall Street Journal
The creators of “iDon’t Care,” a video spoofing Motorola and Verizon Wireless’s “iDon’t” ad, said some of their detractors are missing the point.
Three Boston-area ad-agency staffers developed “iDon’t Care.” They said they aren’t affiliated with Apple or any of the other companies involved in the original campaigns–they are, however, iPhone and Mac loyalists, said Jon, one of the video’s editors.
Hollywood stars are going virtual, in the latest effort to jazz up the printed word–and wake up consumers who have become inured to traditional ads.
Hearst Corp.’s Esquire magazine will pepper its December issue with markers that trigger interactive video segments featuring cover subject Robert Downey Jr. and other actors, as well as an ad for Lexus.
by Niraj Sheth and Yukari Iwatani Kane, Reporters, The Wall Street Journal
The smart-phone wars are heating up. Handset makers are releasing a wave of new devices backed by a flood of advertisements, as some fight for survival in the fast-growing but increasingly crowded market.
Companies such as Motorola Inc., Palm Inc. and HTC Corp. are hoping new phones will help them reclaim market share from the reigning iPhone and BlackBerry.
With Apple posting record profits last week, thanks in large part to brisk sales of its iPhone, it may seem downright crazy to mount a smartphone challenge at all, let alone one that takes direct aim at the iPhone.
by Ben Worthen and Jessica A. Vascellaro, Reporters, The Wall Street Journal
Technology companies are launching big advertising campaigns as they wager on a pickup in business spending and jockey to have their products stand apart in an environment where new customers are hard to find and competition is intensifying.
by Geoffrey A. Fowler, Reporter, The Wall Street Journal
Thomas Dart, the Illinois sheriff who took on Craigslist, has lost his legal battle with the online classifieds site. But he vows not to give up.
“It wasn’t a publicity stunt,” said Dart of the suit he filed in March to shut down the “erotic services” section of Craigslist, which he said catered to prostitution.
by Jessica Hodgson, Reporter, The Wall Street Journal
Google co-founder Sergey Brin said Thursday that he believes it’s a “shame” that Yahoo had decreased its focus on Internet search, through its recently announced partnership with Microsoft.
It’s a face-off between new and traditional media at the Web 2.0 Summit.
Representing new media, in a discussion over the future of journalism, are Federated Media’s John Battelle; Marissa Mayer, who leads Google’s search services and consumer products like Chrome; and Huffington Post CEO Eric Hippeau. Arthur Sulzberger Jr., publisher of the New York Times, and The Wall Street Journal’s top editor, Robert Thomson, stand in for the old guard.
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