Friday, November 20, 2009
Microsoft, Nielsen Track Xbox Live Ads
These days, videogame platform makers often boast that they are also entertainment hubs.
All posts tagged ‘advertising’
Forget the Fangs. It’s Spam That Should Really Scare “Twilight” Fans.
Fans of “Twilight” and “New Moon” already have plenty to be scared about–vampires, werewolves, a swirling debate over the feminist values of Stephenie Meyer’s hit series.
Thursday, November 19, 2009
Protecting Offline Privacy
Washington policy makers, long concerned about how marketers use consumers’ personal data to their guide sales pitches on the Internet, have stepped up scrutiny of the increasingly sophisticated ad-targeting techniques used in other media, ranging from mobile phones to TV commercials to the ads consumers get in their mail boxes.
Wednesday, November 18, 2009
Ripoff Alert: Senate Probes “Post Transaction Marketing,” Other Dubious Web Sales Practices; UNTD, VPRT Slide
Several Internet stocks are taking some heat this morning following the release yesterday of a Senate report on aggressive sales tactics on the Web–and in particular singling out for scorn a practice known as “post-transaction marketing.”
Cybercrime Capitalizes on Swine-Flu Fears
Cybercriminals are capitalizing on swine-flu fears by pitching sales of fake Tamiflu, security firm Sophos said.
Networks of fraudsters use spam and malware to direct Web traffic to phony pharmaceutical sites, wrote Graham Cluley, a technology consultant for Sophos.
Tuesday, November 17, 2009
AT&T’s Verizon Ad Battle: Who’s Being Hurt Worse?
First, let’s set the scene: In one corner, you have Verizon.
Monday, November 16, 2009
The Growing Value of URLs You Can Easily Spell Out in Dead Bodies
Probably the funniest bit of commercial ingenuity I’ve seen these past few months is the growth of corpse-spam in World of Warcraft.
Friday, November 13, 2009
Would Someone Please Explain to News Corp. How Google Works?
Yet another News Corporation executive is talking about Google, and yet again, I feel like they have no concept about how Google interacts with their web pages.
Thursday, November 12, 2009
Drug Makers to Press for Guidance on Web Marketing
Eager to expand use of the Web to advertise their products, pharmaceutical giants, including Eli Lilly and Pfizer, are heading to Washington this week to call on the Food and Drug Administration to provide guidelines for marketing prescription drugs online.
How AdMob Brings Google Important Competitive Intelligence
In case you missed it, Google acquired mobile ad network AdMob for $750 million in stock.
Wednesday, November 11, 2009
Google Plans $750 Million Buyback to Offset AdMob Dilution
Google plans to buy back $750 million of its common stock to offset dilution from shares to be issued in the pending all-stock acquisition of AdMob, CEO Eric Schmidt told Bloomberg yesterday.
Friday, November 6, 2009
High Hopes for Tackling Terror
Blowing away terrorists, apparently, never gets old.
The new videogame Call of Duty: Modern Warfare 2, set to hit stores Tuesday, is a sequel spawned by sequels. But rather than following the frequent pattern of franchises fading as they age, Modern Warfare 2 is the most highly anticipated game of the season.
Thursday, November 5, 2009
The Man Who Named the iMac and Wrote “Think Different”
Meet Ken Segall–the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.
Tuesday, November 3, 2009
AT&T to Verizon: There’s a Lawsuit for That
Verizon Wireless’s “There’s a Map For That” ads are already a fading memory for those eyeing the newer Droid campaign, but AT&T hasn’t forgotten them.
Big Expectations for the Next “Call of Duty”
Activision Blizzard’s “Call of Duty: Modern Warfare 2,” a first-person-shooter videogame, is coming out Nov. 10, and anticipation is mounting.
Specialty retailer GameStop has been taking pre-orders since last April, much earlier than most games.
Featured Voices Posts
- Forget the Fangs. It’s Spam That Should Really Scare “Twilight” Fans.
- Music: Too Expensive to Be Free, Too Free to Be Expensive
- Into the Heart of Darkness–Shopping the Beijing iPhone Black Market
- The Intel-AMD Settlement: A Play-by-Play
- The Growing Value of URLs You Can Easily Spell Out in Dead Bodies
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