Friday, November 20, 2009
Microsoft, Nielsen Track Xbox Live Ads
These days, videogame platform makers often boast that they are also entertainment hubs.
These days, videogame platform makers often boast that they are also entertainment hubs.
Fans of “Twilight” and “New Moon” already have plenty to be scared about–vampires, werewolves, a swirling debate over the feminist values of Stephenie Meyer’s hit series.
Washington policy makers, long concerned about how marketers use consumers’ personal data to their guide sales pitches on the Internet, have stepped up scrutiny of the increasingly sophisticated ad-targeting techniques used in other media, ranging from mobile phones to TV commercials to the ads consumers get in their mail boxes.
Several Internet stocks are taking some heat this morning following the release yesterday of a Senate report on aggressive sales tactics on the Web–and in particular singling out for scorn a practice known as “post-transaction marketing.”
Cybercriminals are capitalizing on swine-flu fears by pitching sales of fake Tamiflu, security firm Sophos said.
Networks of fraudsters use spam and malware to direct Web traffic to phony pharmaceutical sites, wrote Graham Cluley, a technology consultant for Sophos.
First, let’s set the scene: In one corner, you have Verizon.
Probably the funniest bit of commercial ingenuity I’ve seen these past few months is the growth of corpse-spam in World of Warcraft.
Yet another News Corporation executive is talking about Google, and yet again, I feel like they have no concept about how Google interacts with their web pages.
Eager to expand use of the Web to advertise their products, pharmaceutical giants, including Eli Lilly and Pfizer, are heading to Washington this week to call on the Food and Drug Administration to provide guidelines for marketing prescription drugs online.
In case you missed it, Google acquired mobile ad network AdMob for $750 million in stock.
Google plans to buy back $750 million of its common stock to offset dilution from shares to be issued in the pending all-stock acquisition of AdMob, CEO Eric Schmidt told Bloomberg yesterday.
Blowing away terrorists, apparently, never gets old.
The new videogame Call of Duty: Modern Warfare 2, set to hit stores Tuesday, is a sequel spawned by sequels. But rather than following the frequent pattern of franchises fading as they age, Modern Warfare 2 is the most highly anticipated game of the season.
Meet Ken Segall–the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.
Verizon Wireless’s “There’s a Map For That” ads are already a fading memory for those eyeing the newer Droid campaign, but AT&T hasn’t forgotten them.
Activision Blizzard’s “Call of Duty: Modern Warfare 2,” a first-person-shooter videogame, is coming out Nov. 10, and anticipation is mounting.
Specialty retailer GameStop has been taking pre-orders since last April, much earlier than most games.
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