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All posts tagged ‘advertising’

Friday, November 6, 2009

High Hopes for Tackling Terror

Yukari Iwatani Kane

Blowing away terrorists, apparently, never gets old.

The new videogame Call of Duty: Modern Warfare 2, set to hit stores Tuesday, is a sequel spawned by sequels. But rather than following the frequent pattern of franchises fading as they age, Modern Warfare 2 is the most highly anticipated game of the season.

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Thursday, November 5, 2009

The Man Who Named the iMac and Wrote “Think Different”

Leander Kahney

Meet Ken Segall–the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.

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Tuesday, November 3, 2009

AT&T to Verizon: There’s a Lawsuit for That

Andrew LaVallee

Verizon Wireless’s “There’s a Map For That” ads are already a fading memory for those eyeing the newer Droid campaign, but AT&T hasn’t forgotten them.

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Big Expectations for the Next “Call of Duty”

Yukari Iwatani Kane

Activision Blizzard’s “Call of Duty: Modern Warfare 2,” a first-person-shooter videogame, is coming out Nov. 10, and anticipation is mounting.

Specialty retailer GameStop has been taking pre-orders since last April, much earlier than most games.

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My Take on Zynga and CPA Offers

Mark Pincus

Michael Arrington posted over the weekend about CPA offers within social games and questioned why facebook, myspace, zynga and others would expose these to our users.

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Thursday, October 29, 2009

“iDon’t Care” Creators Speak Out

Andrew LaVallee

The creators of “iDon’t Care,” a video spoofing Motorola and Verizon Wireless’s “iDon’t” ad, said some of their detractors are missing the point.

Three Boston-area ad-agency staffers developed “iDon’t Care.” They said they aren’t affiliated with Apple or any of the other companies involved in the original campaigns–they are, however, iPhone and Mac loyalists, said Jon, one of the video’s editors.

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Esquire Flirts With Digital Reality

Shira Ovide

Hollywood stars are going virtual, in the latest effort to jazz up the printed word–and wake up consumers who have become inured to traditional ads.

Hearst Corp.’s Esquire magazine will pepper its December issue with markers that trigger interactive video segments featuring cover subject Robert Downey Jr. and other actors, as well as an ad for Lexus.

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Apple’s 2009 Ad budget: Half a Billion

Philip Elmer-DeWitt

Apple shells out a ton of money for advertising.

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Wednesday, October 28, 2009

Phone Makers Scramble to Stand Out

Niraj Sheth and Yukari Iwatani Kane

The smart-phone wars are heating up. Handset makers are releasing a wave of new devices backed by a flood of advertisements, as some fight for survival in the fast-growing but increasingly crowded market.

Companies such as Motorola Inc., Palm Inc. and HTC Corp. are hoping new phones will help them reclaim market share from the reigning iPhone and BlackBerry.

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Could the Droid Be the Device That Finally Dethrones the iPhone?

Rita Chang

With Apple posting record profits last week, thanks in large part to brisk sales of its iPhone, it may seem downright crazy to mount a smartphone challenge at all, let alone one that takes direct aim at the iPhone.

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Tuesday, October 27, 2009

Tech Firms Make Bet With Ad Blitz

Ben Worthen and Jessica A. Vascellaro

Technology companies are launching big advertising campaigns as they wager on a pickup in business spending and jockey to have their products stand apart in an environment where new customers are hard to find and competition is intensifying.

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Monday, October 26, 2009

Swap Yahoo! for Google

Tiernan Ray

YAHOO! is using every power at its disposal to improve its fortunes.

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Friday, October 23, 2009

Sheriff Still Thinks Craigslist Needs Some Policing

Geoffrey A. Fowler

Thomas Dart, the Illinois sheriff who took on Craigslist, has lost his legal battle with the online classifieds site. But he vows not to give up.

“It wasn’t a publicity stunt,” said Dart of the suit he filed in March to shut down the “erotic services” section of Craigslist, which he said catered to prostitution.

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Google Founder: A “Shame” That Yahoo Abandoned Search

Jessica Hodgson

Google co-founder Sergey Brin said Thursday that he believes it’s a “shame” that Yahoo had decreased its focus on Internet search, through its recently announced partnership with Microsoft.

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Wednesday, October 21, 2009

Live-Blogging the “Whither Journalism” Panel With Google, HuffPo, NYT and WSJ

Shira Ovide

It’s a face-off between new and traditional media at the Web 2.0 Summit.

Representing new media, in a discussion over the future of journalism, are Federated Media’s John Battelle; Marissa Mayer, who leads Google’s search services and consumer products like Chrome; and Huffington Post CEO Eric Hippeau. Arthur Sulzberger Jr., publisher of the New York Times, and The Wall Street Journal’s top editor, Robert Thomson, stand in for the old guard.

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