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All posts tagged ‘brand’

Monday, May 12, 2008

Google’s Back! (Did It Ever Leave?)

Jim Goldman

A funny thing has been happening to Google lately. Have you noticed? It’s going up!

And I’m not talking about the one-day pop it got from those surprisingly good earnings, which shocked just about everyone on Wall Street and sent Google shares soaring.

I’m talking about the day-to-day creep-up, the steady momentum, the renewed interest in a company that never deserved to be on the outs to begin with.

The parallels to Apple are pretty striking.

Yes, the two are in decidedly different industries, but the status they enjoy in their respective industries is pretty striking. They are each the single, exciting brand, doing innovative things, controlling their markets, owning the buzz.

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