All posts tagged ‘Chris Albrecht’
by Chris Albrecht, Blogger, NewTeeVee
Man, there’s been a lot of comics-related news this week. Marvel Entertainment is keeping it going with its serious push into online territory. Marvel just hired former Sony Pictures Digital EVP Ira Rubenstein to head up its new Global Digital Media Group. With big budget high-profile motion pictures like Iron Man and The Incredible Hulk on tap for this summer, what does Rubenstein have in mind for online?
I spoke with Rubenstein yesterday about his plans. Since he just started his new gig, he wouldn’t get too specific about budgets or plans to launch dedicated web series, but he definitely has the Marvel faithful in mind.
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by Chris Albrecht, Blogger, New TeeVee
With technologies like TiVo and text messaging taking over the world, marketers are being forced to rethink their approach to advertising.
The New York Times writes that NBC is hearkening back to its roots by moving beyond the 30-second commercial to form bigger, longer-term relationships with advertisers.
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by Chris Albrecht, Blogger, NewTeeVee
During a recent earnings call, Adobe CEO Shantanu Narayen said that his company will “work with Apple” to ensure that Flash apps would run on the iPhone. This after Steve Jobs publicly dissed Flash as being “too slow to be useful” and its stepsister Flash Lite as “not capable of being used with the Web.”
But like Glenn Close in “Fatal Attraction,” Flash is not going to be ignored.
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by Chris Albrecht, Writer, NewTeeVee
Next year’s switch from analog to digital TV broadcasts could produce more noise than signal, disrupting service for millions of people even if they have the proper converter box, according to a new study from market research firm Centris.
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