All posts tagged ‘community’
by Steve Rubel, Blogger, Micro Persuasion
Over the last five years I have been asked countless times: “Steve, what’s the next hot online community?” It seems as though everybody is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody, even in a difficult economic climate, wants to be viewed as a latecomer.
Perhaps as a defense mechanism to avoid being wrong myself, I now give a boilerplate answer that I believe can last. In short, the next big community is not a single destination. Rather, it is going to be everywhere. To paraphrase Forrester analyst Charlene Li, social networking is becoming “like air.”
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by Ted Leonsis, Vice Chairman Emeritus, AOL
I think Facebook is about to reach a very critical point in its development. It needs to answer a very basic question: Does it want to be needed or loved as a brand and as a service? I always pondered this question back in the good old days of AOL’s development. Is it a fun, community-based service that is free and aside of one’s life focused on one-to-one communications and chat? Or is it a utility that becomes a front page and starting point for its customers who pay with time and click streams and live their life on the Net? Is it consumer based or more of a B-to-B platform for others to reach consumers? Very few franchises get to be BOTH needed and loved.
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