Tuesday, September 16, 2008
EA Plays the Microsoft Game
If Electronic Arts’ unsolicited bid for Take-Two Interactive sounds a lot like Microsoft’s unsolicited play for Yahoo–complete with both EA and Microsoft ultimately walking away–think again.
It’s only a little bit surprising that EA walked, mostly because Take-Two was in a far stronger negotiating position than Yahoo.
EA announced Sunday that it would cease discussions with Take-Two, capping nearly seven months of back-and-forth between the two gaming titans.



