For Kiaya Steele, the men in suits and dark glasses who appeared suddenly through the raindrops of a New Hampshire morning were the first sign that something very unusual was going on.

One of the men stood under an umbrella next to the car Steele and her friend Kellin had been riding in moments earlier and delivered a message. As Kelli’s sister Jenna was brought out of a second car that had pulled up mysteriously behind them, Steele was told that if she couldn’t quickly prove that she was “the real Kiaya,” the bomb planted inside Jenna would explode.

And this was just the tip of the iceberg of a day spent driving all around the countryside, complete with vans, staple guns, cameramen in trees, threats, red phone booths, and a series of hidden clues.

But this wasn’t a situation for the FBI. Rather, it was a very small-scale–and low-tech–version of what is known as an alternate-reality game, an entertainment genre that has grown in popularity in recent years, especially because its traditional use of mixed-media–the Web, cell phones, social media, and others–can allow large numbers of people to play together collaboratively.

Over the years, the games have become a favorite marketing tool of large companies like Microsoft, which has commissioned huge ARGs, as they’re known, for the launches of things like the video game Halo 2 and Windows Vista. Indeed, the first widely known ARG was called The Beast, and was used as a promotion for the release of the Steven Spielberg film “AI: Artificial Intelligence.”

Those versions of ARGs have seven-figure budgets and allow thousands of people to participate. Yet while they get most of the ink written about ARGs, there has long been a steady stream of games built for very small audiences or, as in the case of Steele and the friend with a “bomb” insider her, an audience of one. It turned out that the intrigue was all part of a day-long mystery concocted by Steele’s boyfriend, and involving several of their friends, as part of an elaborate marriage proposal.

“It’s such a cool format, and the people who can make it through a whole one of these get an experience that no other media can provide.”

–Jim Babb, founder of the AGR Awkward Hug

“We use a lot of fictional analogies in our lives–gangsters in an alley (and) later in the quest there was a Soviet scientist, all themes that had played out in our courtship,” Steele recalled. “We would write stories of sorts to one another before we dated. We’d take an image and run with it until it was too tired to move anymore. The whole thing was kind of a collaboration of our lives together.”

Given that the game Steele’s new fiance planned for his proposal had such a small audience, it was, to be sure, at the extreme end of the size and complexity spectrum for ARGs. But at any given moment, there are several ARGs being played that have slightly larger, yet still very small, numbers of participants. And it is these games, usually carried out at minimal expense and with no deep-pocketed sponsor, that may well be the true lifeblood of the increasingly popular world of ARGs.

And while there are practical limits to the kinds of interactions that are possible between the people running the larger games–the so-called puppetmasters–and the players, these smaller adventures offer everyone involved a much greater chance at direct communication.

“There are quite a few people making [small] ARGs, either without profit in mind or marketing [who are] saying, ‘Look at me, I can do this,’” said Michael Andersen, who runs ARGNet, the leading source for news and information about the genre. “The motivations for a lot of these things vary. [One] advantage of doing these grassroots games is working for yourself. [And], it becomes a lot easier to have those one-on-one interactions [and the] feeling that not only can you communicate, but you can change what’s going on” for fans.

Robot love

Earlier this year, a New York duo calling themselves Awkward Hug built and pulled off a small-scale ARG called Must Love Robots, which was centered around the idea of helping make love connections between people and robots.

Through a series of Web sites, social media, YouTube videos and more, Awkward Hug founders Jim Babb and Tanner Ringerud turned a $3,000 budget into a 3-month-long game with at least 300 participants.

Babb said that the project, which was entirely self-funded, came out of an original desire to create a Web series about a robot. But when the two realized that they could “make it so much more” by adding the various multimedia elements, they set out to build a bona fide ARG, one that would allow them to communicate directly with almost anyone who wanted to talk with them, even to the point of playing online games of Scrabble. And, of course, there were real-world meetings between prospective “dates” and the game’s signature robot (see video below).

Given the huge gap in size between a large-scale ARG and something like Must Love Robots, it might be surprising that many of the ultimate goals are the same. It certainly was to Babb.

“What surprised me the most,” Babb said, was that “players want more and they want to do things with you. It becomes a collaboration. The audience becomes characters.”

And while it’s not always possible for everyone to participate in person–Must Love Robots attracted players from around the world–one of the great things about the ARG genre is how many people who play do participate directly in one way or another. In Babb and Ringerud’s game, for example, 20 people created costumes related to the story line and sent in pictures of themselves wearing the outfits, all of which were intended to be folded into the larger story line.
Kids creators
A different kind of small-scale ARG was Find Chesia, a project put on by the Finksburg, Md., library on behalf of its local schoolchildren and their summer reading program.

The story, said organizer Heather Owings, was centered on the story of Chesia, a 14-year-old girl whose parents have gone missing on an archaeological dig and who sets out to find them. The game was designed by five small teams of 11- to 15-year-olds.

Like with many small-scale ARGs, Find Chesia encountered a series of structural problems, most notably, Owings said, the fact that the kids turned out to be resistant–mainly due to regular conditioning about the dangers of online anonymity–to the idea of posting information in character to the game’s Web site. In addition, there was the unforeseen problem that almost none of the kids were old enough to drive to the game’s real-world locations.

Still, the game was successful enough for Owings to want to run the game again next summer, incorporating some of the lessons they learned this year. And despite the problems, Owings said that she came away with an appreciation for what the ARG genre can offer its organizers and participants.

“I like that ARGs use tools that were set up to do something else, and they’re used to create something new,” Owings said. “It’s the taking of something and changing it and using it for something it wasn’t intended [for] in a new and creative way.”

Plus, she said, Finding Chesia turned out to be a perfect way to get the kids in on the enjoyment of building their own game, even though they lacked many of the skills generally considered necessary for such a task.

“It’s a way for teens to create their own game,” Owings said, “and we really enjoyed that aspect of it…They don’t need to be computer programmer [and] here is a way for them to take ownership for creating a game on a fairly small level. [As well, it] helps them to realize how much the Internet does facilitate networking within the community, as well as outside the community.”

These days, said ARGNet’s Andersen, there are at least as many small, grassroots ARGs being produced as the larger, corporate-backed games. And those numbers could grow as an increasing number of people become versed in the tools for building them. According to Andersen, teachers at the University of Texas at Dallas and the University of Mary Washington are both teaching classes about ARGs.

But the real upside in the genre’s growth will come naturally, as more people in more local communities get exposed to ARGs and discover the joy of playing something truly interactive and truly collaborative.

And while it’s true that most small ARGs quickly peter out as players and organizers discover that they don’t have the time or energy to follow through, there are those who feel that the ultimate payoff of participating is there for anyone with the stamina or commitment to grab it.

“For an independent ARG, the most successful thing you can do is complete it and have your core audience go all the way through,” said Awkward Hug’s Babb. “It’s such a cool format, and the people who can make it through a whole one of these get an experience that no other media can provide.”

Copyright ©1995-2009 CBS Interactive Inc. All rights reserved. Used by permission.

International Business Machines (IBM) and a handful of other major marketers, including casino operator Harrah’s Entertainment and software giant Microsoft (MSFT), are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web.

For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers are–and aren’t–saying about their brands.

Then, they are incorporating those findings into their more-conventional research and using them not only to choose the overall themes of their marketing campaigns, but also specific text and photos for their ads.

Once the campaigns are up and running, the companies and their ad firms are using the same Web-scanning technologies to gauge consumer reaction to their messages, and to fine-tune them to boost performance.

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One thing that strikes me about Chrome OS and Litl is that neither bother trying to do everything Windows or Mac OS X can do. Not even close. I don’t think either even bothers trying to serve as one’s primary computer.

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Ben Schefers bought his first Microsoft Corp. (MSFT) Xbox 360 console four months ago to play games remotely with his friends. But the 33-year-old database manager now spends more time using it to play movies, television shows and documentaries.

“It’s something that my wife and I can both agree on,” he says, adding that he plays Xbox 360 games only a few times a week–and often only after his wife is asleep. Each night, he and his wife, who live in Berkeley, Calif., spend an hour or two catching up on TV shows with the console. “It’s kind of taken over from our DVD player,” says Mr. Schefers.

Videogame consoles like the Xbox 360 and Sony Corp.’s (SNE) PlayStation 3 were designed primarily to play games, but the gadgets are increasingly evolving into multimedia home-entertainment devices as manufacturers add nongame features.

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It’s oh-so enticing: you find a copy of a brand new game like Call of Duty: Modern Warfare 2 on a pirate site and the temptation to download it is too strong.

Well, that temptation may have cost up to 1 million users of Microsoft’s Xbox Live the ability to use that service. According to a report in InformationWeek, Microsoft has banned as many as a million players from Xbox Live for altering their consoles in order to play pirated versions of games.

This week, Activision’s new Call of Duty was released, and InformationWeek speculated that because pirated versions of the game appeared on various sharing sites in advance of the release, the game’s developer may have exhorted Microsoft to enact the bans.

“Xbox 360 consoles are equipped with digital rights management technologies designed to detect pirated software,” InformationWeek wrote, “but some players have successfully ‘modded,’ or modified, their machines to circumvent DRM protections.”

Even if someone has been banned, their Xbox will still play offline games, InformationWeek said. But it’s not at all clear if the bans are permanent or if Microsoft will allow those who have been booted from Xbox Live to return at some point down the line.

Microsoft did not immediately respond to requests for comment. But in a statement received by InformationWeek, the company said, “All consumers should know that piracy is illegal and that modifying their Xbox 360 console to play pirated discs violates the Xbox Live terms of use, will void their warranty and result in a ban from Xbox Live.”

And on the Xbox support page, Xbox Live Director of Programming Larry Hryb, aka Major Nelson, has addressed some of the circumstances that could lead to a player’s being banned.

“Players who find their Gamertags banned from Xbox Live have wound up in that situation due to violations of the Xbox Live Terms of Use,” Major Nelson wrote. “The Xbox Live team monitors players for not just cheating, but also for things like threats, racism, profanity, and just being an all around poor sport and ruining the game for others.

“When a Gamertag comes up as violating our policies for online behavior, the person who owns that Gamertag is punished by being banned from the service. Keep in mind, this isn’t just a ban on a particular game. This is a ban on the Xbox Live service as a whole, so you won’t be able to go online at all during your ban. Initially, you may be banned for a day, a week, or depending on severity, permanently! Kiss that $50 goodbye.”

Copyright ©1995-2009 CBS Interactive Inc. All rights reserved. Used by permission.

There’s a new sign Windows 7 is off to a strong start: Web surfers have started moving to the operating system much more quickly than they did its troubled predecessor, Windows Vista.

A new research report says Windows 7 on Saturday surpassed 4 percent of all devices visiting Web sites that day, a little over two weeks after the commercial launch of the product. It took Windows Vista, in contrast, about seven months to pass 4 percent after it was introduced to businesses in November 2006, according to the report from Net Applications, a firm that tracks online usage.

The report doesn’t measure traditional sales market share for computers, counting instead the types of operating systems and other software used by people visiting a network of more than 40,000 Web sites around the globe.

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Google (GOOG), Microsoft (MSFT) and Yahoo (YHOO) are all offering some form of courtesy Wi-Fi through the holiday season, at venues such as airports, hotels and Times Square.

Each has a relatively new service it’s hoping to attract consumers to, whether it’s Google’s Chrome browser, Microsoft’s Bing search engine or Yahoo’s revamped home page and customization features.

Google is working with Wi-Fi providers Boingo Wireless and Advanced Wireless Group to provide connectivity at 47 airports, including Boston, Houston, Las Vegas, Miami and Seattle from today until Jan. 15 (sorry New Yorkers, JFK, LGA and EWR are not on the list).

“We know that this is a very hectic travel season for people, and we hope that free Wi-Fi will make both traveling and connecting with friends and family a little bit easier,” Marissa Mayer, Google’s vice president of search, said in a statement.

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Since first releasing the Xbox nearly a decade ago, Microsoft (MSFT) has been targeting your living room. From videogames to film downloads to the coming Facebook add-on for their Xbox Live service, the software maker has rolled out features that aim to shorten the link between your computer and your TV set. Later this month, Xbox Live will feature another addition: a live game show.

On Nov. 19, Microsoft Game Studios is starting a new season of the multiplayer game show “1 vs. 100,” after a highly-popular demo version earlier this summer. The game is based on the popular show of the same name that started in the Netherlands and has since aired in more than two dozen countries. In the game and on the show, a randomly selected contestant must defeat “the Mob” of 100 other players to collect a cash prize.

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Microsoft Corp., (MSFT) Bank of America Corp. (BAC) and L.L. Bean Inc. are just some of the companies that have flooded the Supreme Court with advice as it prepares for Monday’s arguments over one of the biggest questions involving intellectual property: When can a business method be patented?

There has been a surge in companies receiving patents for ways of doing business, from Amazon.com Inc.’s (AMZN) one-click checkout to Priceline.com Inc.’s (PCLN) reverse auctions, since a 1998 court decision expanded the scope of processes that could be patented.

The Supreme Court must now determine whether such swaths of modern business activity deserve patent protections, thereby opening the door to infringement lawsuits, or belong in the public domain, depriving their inventors of monopoly profits.

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Microsoft (MSFT) announced more layoffs today, and I was one of them. This was a total surprise to me, and management offered no explanation. This is pretty standard procedure, mostly for legal reasons, but none the less left me with a cold feeling…but only for a minute or two.

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When Microsoft (MSFT) made the decision this week to drop out as the sole sponsor of Fox’s upcoming special “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show,” the software giant said, “The content was not a fit with the Windows brand.”

The special from “Family Guy” creator Seth MacFarlane and Alex Borstein, who also works on the animated show, featured skits and bits with jokes about the Holocaust, feminine hygiene, bowel movements and incest. In other words, it was much like a typical episode of “Family Guy.”

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I’ve had a couple days now with Windows 7 and it is certainly an improvement over both Vista and XP, requiring slightly less resources than either (significantly less than Vista), booting faster, and offering superior usability. Yeah, but why does it cost so much? I know why.

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Hey, I love a blue screen of death as much as anyone, but I wouldn’t drive to the mall just to see one.
I have a Mac. My husband has a PC. This makes for hours of hilarious fun.

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