At a time when most newspapers are hungry for any ads they can sell, Newsday has turned away a steady, lucrative customer that is also a direct competitor of the paper’s parent company, Cablevision.
The newspaper industry should be sobered by Martin Langeveld’s calculations, based on the Newspaper Association of America’s misplaced bragging about Nielsen internet data, that only about a half one one percent of time spent online is spent on newspaper sites.
by Zachary M. Seward, Assistant Editor, Nieman Journalism Lab
School’s in session at The New York Times this fall, and the professors include some big bylines on campus: Nicholas Kristof, Gail Collins, and Eric Asimov. They’re offering weeklong, largely online courses for Times readers who pay between $125 and $185.
by Eric Savitz, Blogger and Columnist, Barron's, Tech Trader Daily
Apple has been up in the Sierras, shooting a new ad for, well, something new.
The Sierra Sun reports that Apple employees have been spotted in Truckee, California, shooting an advertisement at a diner called Jax on the Tracks.
Like a lot of new ideas, Media Cloud started with a long-running argument among friends. Ethan Zuckerman and a handful of his colleagues at the Berkman Center for Internet and Society at Harvard Law School found themselves in endless disputes about the mainstream media and newer digital variations. Who sets the agenda? How is public debate shaped? What topics are covered or ignored?
Two years ago, The New York Times posted its first video obituary known as ‘The Last Word.’ The subject, humorist and columnist Art Buchwald, had recorded an interview to be used at the time of his death.
by Russell Adams, Staff Writer, The Wall Street Journal
The Washington Post on Wednesday is unveiling a new mobile version of its Web site as it seeks to catch up to the competition in the mobile arena and exploit a rare area of promise for newspapers.
by Martin Langeveld, Contributor, Nieman Journalism Lab
Yet another stage of the New York Times’s exploration of paid content options has come to light via Gawker, which has posted the text of two potential content packages, labeled “Silver” and “Gold.”
The Providence Journal is divided into two halves–the editorial side and the sales side. One generates content, the other sells ads to clients. This is generally true of all media outlets. The key difference between the Journal and an entertainment/lifestyle outlet like my old radio station is the firewall between the content side and the sales side that exists at news mediums.
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