And the award for the Most Bitterly Ironic Media Award goes to…the Fred Dressler Lifetime Achievement Award, to be bestowed upon Arianna Huffington by Syracuse University’s S.I. Newhouse School of Public Communications at the upcoming Mirror Awards luncheon in Manhattan.
Myth: newspapers stuck their heads in the sand and just hoped the internet would go away.
YouTube is still Google’s toughest sell to advertisers, but the video site is doing better by one measure than most people think: YouTube is selling ads against about nine percent of its video views in the U.S., up from just six percent a year ago.
There are two places most of today’s laid-off executives are heading: to job-search sites to see what other opportunities are out there and to networking sites in hopes they can reconnect with–and milk leads from–former colleagues and business contacts. One site, LinkedIn, offers both of those things in one place.
MyDamnChannel’s “You Suck at Photoshop” is a near-perfect series for the Web: short, funny and low-budget, it both doesn’t require viewers to commit to a series and actually provides some useful information for those of us who do, in fact, suck at Photoshop.
What if the privately held Huffington Post is worth not $200 million–a cracked-out number floated last year–or even $100 million, but, say, $2 mil? This is not entirely an academic question, given that in December HuffPo astonished media watchers by securing $25 million in additional funding from Oak Investment Partners, a Palo Alto, Calif., venture capital firm.
NBC is supposed to give all its hit “Saturday Night Live” clips to its online joint venture, Hulu, not YouTube, right? Well, not always, apparently. Andy Samberg’s “J**z in My Pants” has racked up 6.7 million views on YouTube, and is the most-watched video of the past month.
Since the early days of the Web, consumers have been complaining about banner ads, pop-ups, pop-unders and all sorts of advertising. We constantly hear from consumers and from those who design Web sites about how much consumers hate online ads–they never click on them and would prefer ad-free sites.
I’ve got a few questions for American magazine publishers: Are you in or are you out? Do you still believe in the very act, the very business, of publishing? And do you still believe in presenting carefully selected words and pictures–expertly produced information–for a targeted audience?
Magazine publishers trudged through a sputtering economy, holding ad pages comparatively steady while making solid digital gains.
Sen. John McCain’s snub of David Letterman last week may have deprived the “Late Show” host of some needed star power last week, but it’s given him a hit on the Web.
Bill Gates doesn’t get a lot of credit these days for being a visionary. But when it comes to his relationship with Facebook, he may still be a step ahead of the rest of us.
There’s been a bunch of buzz this week over an Ad Age report suggesting that firms are finally realizing that no one pays attention to online banner ads. For all the hype about online advertising, this one point should have been obvious from quite early on.
YouTube is still Google’s toughest sell to advertisers, but the video site is doing better by one measure than most people think: YouTube is selling ads against about 9% of its video views in the U.S., up from just 6% a year ago.
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