Voices » AdMob

Google Plans $750 Million Buyback to Offset AdMob Dilution

Eric Savitz — Wed, 11 Nov 2009 23:30:55 +0000

By Eric Savitz, Blogger and Columnist, Barron’s, Tech Trader Daily

Google (GOOG) plans to buy back $750 million of its common stock to offset dilution from shares to be issued in the pending all-stock acquisition of AdMob, CEO Eric Schmidt told Bloomberg yesterday.

In a research note, Broadpoint.Amtech analyst Benjamin Schachter notes that this will be the first time Google has ever repurchased any of its own shares, despite its $22 billion cash position.

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More Ads Coming to iPhone Apps: AdMob Expands iPhone Ad Network

Dan Frommer — Fri, 25 Jul 2008 07:00:49 +0000

By Dan Frommer, Blogger, Silicon Alley Insider

We haven’t spotted many ads so far in Apple’s (AAPL) two-week-old iPhone app platform. But that could change soon: Mobile ad network AdMob is opening … up to iPhone app developers, and is giving away $1 million of free advertising to get developers to use it.

The key difference between AdMob and other iPhone app-focused ad networks we’ve seen so far: It already has a host of big-name advertisers and publishers signed up.

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The Mobile Web: It's Not Just for Smartphones

Laura M. Holson — Fri, 18 Jul 2008 07:00:50 +0000

By Laura M. Holson, Contributor, Bits, New York Times

The iPhone and BlackBerry are the only devices consumers are using these days to access the mobile Web?

According to AdMob, mobile surfing is far more mainstream than what many people might think.

AdMob serves ads for more than 5,000 mobile Web sites and has been compiling data about which mobile phones and wireless carriers customers use to get ads when they access the mobile Web. In a recently released report, AdMob found that less expensive phones are driving mobile Web usage as much as smartphones like Apple’s iPhone and Research in Motion’s BlackBerry.

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