Stirring up cash with pay-per-click ad models is standard fare on the Internet, but what about paying per pixel?
In a mashup of art project-meets-electronic bulletin board-meets-Internet parody, Rhizome, the new-media affiliate of the New Museum of Contemporary Art, has launched a fund-raising site that sells space by the pixel–five cents per pixel, to be exact.
When NBC Universal and News Corp. created Hulu, they gave the video portal a valuable but short-term asset: exclusive rights to distribute NBC and Fox shows outside of the media giants’ own websites. Hulu.com has become the fourth-biggest online video distributor. But with exclusivity deal ending soon, Hulu will have to see if it can defend the audience and brand it has built.
Mobile marketing network 4INFO plans to announce Thursday that it has received $20 million in venture funding led by Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance’s media, communications and entertainment business.
Last night, Yahoo emailed their search advertisers about new terms and conditions, including a controversial provision that they are allowed to create ads, remove or add keywords to campaigns and “optimize” accounts–which could allow for bid changes. All of this can be done without seeking the advertiser’s permission beforehand.
Everyone knows it, so it must be true: Everyone hates pre-roll video ads–the mini-ads that publishers want you to sit through before you actually watch a clip. We bail out on them constantly, and everyone we know does the same. But video ad network Tremor Media says we and everyone we know are in a small minority.
In my article in Monday’s Times, “To Aim Ads, Web Is Keeping Closer Eye on What You Click,” I worked with comScore to develop a new measure for Web companies: how much data they can collect from users.
On the Internet, companies are typically ranked by how many different people visit their sites in a given month. And when Microsoft announced its $41 billion bid for Yahoo, comScore and Nielsen Online promptly put out estimates counting how many people would be in the merged company’s total audience.
A few months ago, I shopped around for a Web site to help keep track of my spending habits. I was looking for a service that would charge me nothing yet work flawlessly, protect my privacy and make me feel good about myself–a tall order, I’ll admit. I settled on a little start-up called Wesabe, mostly because the founders seemed so committed to, well … to being cool dudes.
Yahoo is buying Maven Networks, a company that helps outfits like CBS and Sony put their video online. Its press release is full of all sorts of ways this will help Yahoo: It gets video technology. Yahoo will be able to use its sales force to sell video ads on partner sites. And it will be able to syndicate its content to other sites and bring other video content onto Yahoo.
VideoEgg has announced that its ad network for Facebook applications–eggnetwork–has pulled in around $1.5 million in ad revenue over the past five months. While the company is touting the news as a “million-dollar payday” for developers, it actually seems like a fairly paltry figure when you consider the companies on eggnetwork’s client list.
All of the entertainment options that are hot on the PC–social networking, Web video, user-generated content–are downright torrid on the smallest of screens, the cellphone. New research from Deloitte & Touche finds that 47% of 25- to 41-year-olds use their cellphones for entertainment, a massive surge from the 29% who said they did so only eight short months ago. And where the eyeballs go, there go both the ad dollars and the aspirations of many businessmen.
Coca-Cola’s decision to pause and rethink their involvement with Facebook’s Beacon advertising program was a big topic of discussion over the weekend in this corner of the Internet we call the blogosphere. It was a particularly shocking reversal, given that Coke was one of the landmark partners of Facebook’s new social-advertising effort. Coke, to put [...]
Recently, Nielsen/NetRatings revised the way it ranked top Web sites to include “time spent” in its ranking algorithm. I very much applaud this change, because it’s an extra level of information that will be circulated freely to give people additional ways to consider the rankings.
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