Tuesday, November 10, 2009
Gawker Destroyed Nikki Finke. So Why Doesn’t It Matter?
For a few days, I waited for the other shoe to drop after Gawker’s John Cook pretty much destroyed Deadline Hollywood blogger Nikki Finke.
Thursday, September 3, 2009
Want 5,000 More Facebook Friends? That’ll Be $654.30.
If you’re a Gmail user who also happens to use Twitter, it’s probably been about five minutes since you’ve seen an ad promising to boost your follower count.
Friday, August 28, 2009
What Happened to the Ad-Network Apocalypse?
Last September, Henry Blodget asked me and several other VCs on a panel–titled “Dot Bomb 2.0″–how many of the estimated 300 to 400 ad networks were “toast.”
Tuesday, August 25, 2009
Do Consumers Care About Web Privacy?
Freaking out about the easier opt-outs proposed by some online-privacy advocates? Maybe you don’t have so much to worry about.
Thursday, August 20, 2009
CBS, Pepsi Create Video Ad to Run in Print
To hawk its fall season, CBS has teamed with PepsiCo and Entertainment Weekly to create a video ad that will run in the magazine.
Wednesday, July 29, 2009
Blip.tv Brings Programs to YouTube, Ads to “Channel Awesome”
What does the TV network of the future look like? A version of it is coming into focus at New York-based startup blip.tv.
Wednesday, July 22, 2009
Advertising Will Change Forever
Here’s one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you’ve ever seen a Forrester projection, it comes from a process like this.
Tuesday, July 21, 2009
Twitter Generates $48 Million of Media Coverage in a Month
Twitter’s been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what’s all that chatter worth?
Monday, July 20, 2009
Google Looks to Campuses for “Cloud” Converts
Google’s got a not-so-secret weapon in its bid to convert the world to applications such as Gmail, Google Docs, Google Talk, Google Sites and, soon, Google’s Chrome operating system: the 17 million college students on more than 4,000 campuses across the country.
Thursday, July 16, 2009
What Sank Veoh and Joost? Too Much Cash Too Soon.
In the past few months, two of the highest-profile and most heavily-funded online-video startups–Veoh and Joost–have given up trying to compete with Hulu and YouTube and have now drastically switched their business models in hopes of surviving.
Monday, June 29, 2009
How Get-Rich-Quick Ads Steal Google’s Brand Equity
In a world of double-digit unemployment and old-line industries in mid-collapse, here’s a sales pitch tailor-made for the times: “Get Paid by Google.”
Wednesday, June 24, 2009
Can Alice.com Lure CPG Players Back to E-commerce?
Package-goods marketers tried–and largely rejected–e-commerce about a decade ago. But their interest has rekindled lately, and a novel start-up named Alice.com is betting they’re ready to party again like it’s 1999.
Thursday, May 21, 2009
Gawker Chief: ‘Original Reporting Will Be Rewarded’
Gawker Media impresario Nick Denton, one of the more vocal Cassandras of media collapse last fall, got a surprise this spring when things turned out to be, well, not so bad.
Thursday, May 14, 2009
Why People Won’t Pay for Online News the Way They Pay for HBO
In The New York Times last Sunday, Frank Rich became the latest to argue that cable- and satellite-TV subscriptions should give hope to the newspaper industry, which has decided during this steep ad downturn that it wants to charge for some content it puts online.
Tuesday, May 5, 2009
Newspapers Build Digital Portfolios
Myth: newspapers stuck their heads in the sand and just hoped the internet would go away.
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