If you’re a Gmail user who also happens to use Twitter, it’s probably been about five minutes since you’ve seen an ad promising to boost your follower count.
Last September, Henry Blodget asked me and several other VCs on a panel–titled “Dot Bomb 2.0″–how many of the estimated 300 to 400 ad networks were “toast.”
Freaking out about the easier opt-outs proposed by some online-privacy advocates? Maybe you don’t have so much to worry about.
To hawk its fall season, CBS has teamed with PepsiCo and Entertainment Weekly to create a video ad that will run in the magazine.
What does the TV network of the future look like? A version of it is coming into focus at New York-based startup blip.tv.
Here’s one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you’ve ever seen a Forrester projection, it comes from a process like this.
Twitter’s been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what’s all that chatter worth?
Google’s got a not-so-secret weapon in its bid to convert the world to applications such as Gmail, Google Docs, Google Talk, Google Sites and, soon, Google’s Chrome operating system: the 17 million college students on more than 4,000 campuses across the country.
In the past few months, two of the highest-profile and most heavily-funded online-video startups–Veoh and Joost–have given up trying to compete with Hulu and YouTube and have now drastically switched their business models in hopes of surviving.
In a world of double-digit unemployment and old-line industries in mid-collapse, here’s a sales pitch tailor-made for the times: “Get Paid by Google.”
Package-goods marketers tried–and largely rejected–e-commerce about a decade ago. But their interest has rekindled lately, and a novel start-up named Alice.com is betting they’re ready to party again like it’s 1999.
Gawker Media impresario Nick Denton, one of the more vocal Cassandras of media collapse last fall, got a surprise this spring when things turned out to be, well, not so bad.
In The New York Times last Sunday, Frank Rich became the latest to argue that cable- and satellite-TV subscriptions should give hope to the newspaper industry, which has decided during this steep ad downturn that it wants to charge for some content it puts online.
Myth: newspapers stuck their heads in the sand and just hoped the internet would go away.
Consider, for a moment, what would happen if the identities, geographies and surfing histories of a large number of Internet users suddenly became invisible.
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