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Voices

Voices

from other Web sites

Tuesday, April 7, 2009

Hotspot Shield: Destroyer of Google, Yahoo and NBC?

Michael Learmonth

Consider, for a moment, what would happen if the identities, geographies and surfing histories of a large number of Internet users suddenly became invisible.

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Wednesday, March 11, 2009

How to Make Display Ads Suck Less

Noah Brier

Online display advertising sucks. There, I said it. But why does it suck? Well, first off, it’s hardly ever aware of the content it is hanging out with.

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Wednesday, February 25, 2009

It’s Not Newspapers in Peril; It’s Their Owners

Nat Ives

For all the apocalyptic news about newspapers, there’s a distinction worth making: Newspaper owners are far more endangered than the medium itself. Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent profits. They do even better outside big cities, which tend to get all the attention.

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Thursday, February 19, 2009

Can Hulu Hold Off TV.com?

Michael Learmonth

When NBC Universal and News Corp. created Hulu, they gave the video portal a valuable but short-term asset: exclusive rights to distribute NBC and Fox shows outside of the media giants’ own websites. Hulu.com has become the fourth-biggest online video distributor. But with exclusivity deal ending soon, Hulu will have to see if it can defend the audience and brand it has built.

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Tuesday, December 2, 2008

Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?

Bob Garfield

Some guy lives in Albuquerque, which is great, because it is sunny and really convenient to Vista Encantada and Hoffmantown. But he has relatives in Denver, a limited budget, a lot of outstanding family obligations and a seven-hour, 450-mile gulf between them. Then, one hot and dry Thursday, he’s sitting at a computer, and it goes…“DING!”

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Tuesday, October 14, 2008

Will Video Search Ads Be YouTube’s Money Mint?

Abbey Klaassen

Google is borrowing from its most successful money-minting product, search ads, to goose revenue on its video-sharing site YouTube.

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Wednesday, September 10, 2008

New YouTube Tool Helps Increase Viewing of Videos

Abbey Klaassen

Every minute, 10 hours of video is uploaded to YouTube. While that figure is a source of pride for the Google-owned video-sharing site, for marketers and amateur video creators attempting to get their video found, it’s downright daunting.

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About Voices

This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.

The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.

That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.

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Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.

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