Tuesday, April 7, 2009
Hotspot Shield: Destroyer of Google, Yahoo and NBC?
Consider, for a moment, what would happen if the identities, geographies and surfing histories of a large number of Internet users suddenly became invisible.
Consider, for a moment, what would happen if the identities, geographies and surfing histories of a large number of Internet users suddenly became invisible.
Online display advertising sucks. There, I said it. But why does it suck? Well, first off, it’s hardly ever aware of the content it is hanging out with.
For all the apocalyptic news about newspapers, there’s a distinction worth making: Newspaper owners are far more endangered than the medium itself. Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent profits. They do even better outside big cities, which tend to get all the attention.
When NBC Universal and News Corp. created Hulu, they gave the video portal a valuable but short-term asset: exclusive rights to distribute NBC and Fox shows outside of the media giants’ own websites. Hulu.com has become the fourth-biggest online video distributor. But with exclusivity deal ending soon, Hulu will have to see if it can defend the audience and brand it has built.
Some guy lives in Albuquerque, which is great, because it is sunny and really convenient to Vista Encantada and Hoffmantown. But he has relatives in Denver, a limited budget, a lot of outstanding family obligations and a seven-hour, 450-mile gulf between them. Then, one hot and dry Thursday, he’s sitting at a computer, and it goes…“DING!”
Google is borrowing from its most successful money-minting product, search ads, to goose revenue on its video-sharing site YouTube.
Every minute, 10 hours of video is uploaded to YouTube. While that figure is a source of pride for the Google-owned video-sharing site, for marketers and amateur video creators attempting to get their video found, it’s downright daunting.
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The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.
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