by Philip Elmer-DeWitt, Blogger, Apple 2.0, Fortune
Tuesday was not a good day for professional analysts as a class–and Merrill Lynch’s in particular. Not only were most caught off guard by the strength of Apple’s record third-quarter results but the men and women who track the company for banks and brokerage houses were bested once again by a bunch of bloggers, day traders and amateurs analysts.
by Philip Elmer-DeWitt, Blogger, Apple 2.0, Fortune
Over the weekend, Microsoft (MSFT) unleashed the second TV ad in its “you find it, you keep it” series–this time swapping handsome, “technically savvy” Giampaolo for perky, red-headed Lauren De Long. Once again the camera follows a typical budget-constrained buyer on a laptop shopping spree using Steve Ballmer’s money.
The rise of the iPhone, like the course of true love, never did run smooth. Quarterly sales last year varied widely, from a low of 720,000 in June to a high of 6,890,000 in September following the release of the iPhone 3G. But that’s nothing compared with the weird patterns that emerge from data collected by Net Applications.
Money gets tight. Buyers get picky. Price-sensitive consumers–the kind Steve Jobs and Apple famously “choose not to serve”–start shopping for bargain basement PCs and Taiwanese netbooks. Mac sales plummet. That’s the conventional wisdom.
Here’s a headache most companies would love to have. Apple is sitting on a huge cash reserve–$24.5 billion as of September and growing at the rate of $8 to $10 billion a year–that’s doing almost nothing for it.
The number of offerings on the App Store–the venue for independently produced programs that helps distinguish Apple’s smartphone from all others–hit 1,001 on Monday night. That’s roughly double the number that were available when the store opened just over two weeks ago (on July 11, the same day the iPhone 3G went on sale).
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Daniel Smith, a Canadian sales and marketing consultant with an eclectic blog called Smithereens, posted on Saturday what he called “a very plausible rumour” about the launch at of Apple’s iPhone 3G on the Rogers Communications network.
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