If you’re running a business that has a presence in a virtual world, market research firm Gartner (IT) thinks you might want to make sure your employees’ avatars aren’t dressed like Lady Gaga at the VMAs.

“Companies with codes of conduct for other Web activities, such as blogging, should be able to extend those policies into virtual environments,” a release Wednesday from Gartner announcing its new report “Avatars in the Enterprise: Six Guidelines to Enable Success” explained.

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There have been a few cases recently that have involved previously-anonymous commenters getting outed by the courts. Where’s the line between free speech and getting unmasked?

You’re anonymous when you post comments online–except when you’re not. Though many Internet users still believe that their identities are as hidden as they choose to make them, online anonymity is not always guaranteed and, in fact, there’s no way to stay truly anonymous. There is always a company somewhere that has information that can be traced back to you, whether it’s Google (GOOG) or your ISP, and judges have shown themselves willing to issue subpoenas to unmask anonymous posters.

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Each of them being famous in part because of their lack of self-censorship, Courtney Love and Mark Cuban probably surprised no one when they (separately) got themselves in trouble for mouthing off via Twitter. The reported 140-character assassination engaged in by these two famous folks raises a few questions for those of us who aim to be more judicious in our online tweeting, blogging, and other postings.

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For centuries, writers have experimented with forms that evoke the imperfection of thought, the inconstancy of human affairs, and the chastening passage of time. But as blogging evolves as a literary form, it is generating a new and quintessentially postmodern idiom that’s enabling writers to express themselves in ways that have never been seen or understood before. Its truths are provisional, and its ethos collective and messy. Yet the interaction it enables between writer and reader is unprecedented, visceral, and sometimes brutal. And make no mistake: it heralds a golden era for journalism.

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Blogging is a fast medium–that’s one of its advantages over traditional media. There are bloggers who specialize in reporting fast about breaking news on a wide variety of topics. Most of those bloggers use Google’s RSS publishing technology FeedBurner as a middleman to deliver their posts to subscribers and capture analytics.

If FeedBurner decides to take its sweet time in delivering the news, that’s bad for bloggers. Unfortunately, that’s what’s happening right now. We’ve been seeing delays of up to 20 minutes between posting to our site and our posts appearing in our FeedBurner feeds. That’s a pretty serious problem and we’re not alone in experiencing it.

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The third annual WordCamp San Francisco was held this weekend, bringing together WordPress users and developers to discuss the past, present and future of their favorite Web publishing platform. Since its humble beginnings as a fork of the b2\cafelog blog software in 2003, WordPress has grown to become one of the most popular blog publishing platforms. WordPress.com, the hosted version of WordPress, saw the creation of 2.3 million new blogs this year, with 35 million posts.

My history with WordPress goes back to when it first came on the scene in 2003. I was looking at third-party software to manage my personal Web site, which had outgrown the simple content management system I had written. I initially resisted using WordPress until version 1.5 was released in 2005. What pushed me over the top was the inclusion of static pages in the Strayhorn release. This allowed WordPress to be used as a full-blown CMS instead of just a simple blog platform. Over the next last years, WordPress’s CMS capabilities and versatility have grown to the point where it’s a great choice to power a simple blog, a community of blogs or even a corporate Web site. Walt Mossberg and Kara Swisher agree–after all, they chose WordPress to power All Things Digital.

Automattic, the folks behind WordPress, are hard at work this year improving the WordPress experience. As millions more people choose WordPress to power their Web sites, the importance of having automatic updates is becoming very evident. During his State of the Word Address, Matt Mullenweg, the lead developer and public face of WordPress, hinted at a future update mechanism (similar to Mac OS X Software Update or Mozilla FireFox) with which updates to WordPress Core, Plugins, and Themes can be applied in real-time without the user having to upload files or type arcane commands into a Terminal session.

Having been to the previous two WordCamps, I can say that Automattic and the volunteers did a fantastic job organizing the 2008 edition. The new space at the Mission Bay Conference Center was a great upgrade over the previous location. Still, a part of me misses seeing Matt sit in one of those thrones at the Swedish American Hall!

For more information and thoughts on WordCamp 2008 SF, check out the great coverage on Andrew Mager’s blog The Web Life on ZDNet. Finally, to find out more about upcoming WordCamps in your area, visit WordCamp Central.

WordCamp 2008 DF Photos

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