by Andrew LaVallee, Reporter, The Wall Street Journal
An upcoming Quiznos campaign will tap user-submitted videos to promote its new Torpedo sandwiches, offering $10,000 for the best clip.
On Monday, the closely held Denver fast-food chain launches the contest on ToastyTorpedo.com, where visitors will be able to submit photos or videos over the next four weeks. Quiznos said it’s looking for demonstrations of customers eating one of the $4 subs “in an unusual place or while doing an unexpected activity.”
by Andrew LaVallee, Reporter, The Wall Street Journal
PBS revamped its online video offering Wednesday, adding full-length episodes from shows such as “Antiques Roadshow” and “Nova,” as it attempts to broaden its audience and sponsorship opportunities.
The public broadcaster is aiming for younger viewers who don’t tune in to “Masterpiece Theater” on television, but — it hopes — will be interested in its programming if it’s more accessible on the Web.
After a decade of experimentation, companies have yet to find a reliable way to burnish their brands online. Former Madison Avenue hotshot Matt Freeman aims to change all that.
by Eric Savitz, Blogger and Columnist, Barron's, Tech Trader Daily
A true parable of how one should stay ahead of the curve: Motorola, once the most successful mobile phone maker in the world, is in danger of losing its standing in the industry. Consumers– and subsequently carriers–are increasingly less interested in the brand. Motorola has the weakest smartphones on the market, and smartphones are what America wants.
For nearly two years, I’ve been engaged in an activist campaign aimed at improving the performance of Yahoo. No more. I sold my fund’s stake last month. The risk/reward ratio of continuing to hold the stock had become too high.
A funny thing has been happening to Google lately. Have you noticed? It’s going up!
And I’m not talking about the one-day pop it got from those surprisingly good earnings, which shocked just about everyone on Wall Street and sent Google shares soaring.
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