Perhaps in a sign of how the plague of social media has numbed us all to the value of legitimate human connections, the New Oxford American Dictionary has picked the verb “unfriend,” or “to remove someone as a ‘friend’ on a social networking site such as Facebook,” as its 2009 Word of the Year.

At the very least, it’s a testament to the ubiquity of Facebook, which now has well over 300 million members around the world.

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If you’re running a business that has a presence in a virtual world, market research firm Gartner (IT) thinks you might want to make sure your employees’ avatars aren’t dressed like Lady Gaga at the VMAs.

“Companies with codes of conduct for other Web activities, such as blogging, should be able to extend those policies into virtual environments,” a release Wednesday from Gartner announcing its new report “Avatars in the Enterprise: Six Guidelines to Enable Success” explained.

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Memo to Twitter: If you’re really going to be making money with sponsored direct messages, as a New York Times (NYT) article hints, please make sure it doesn’t get annoying.

Twitter investor Todd Chaffee of Institutional Venture Partners told the Times that “e-commerce, including links to products and turnkey payment mechanisms, is a likely revenue stream for Twitter.” That’s not too surprising.

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As he kicked off the Wired Business Conference on Monday, Wired magazine’s editor in chief, Chris Anderson, started talking about Jell-O.

Anderson was explaining the thesis of his forthcoming book, “Free,” about the realities of making a profit and building a business in an environment rife with digital goods that can be replicated at almost no cost.

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While 99 percent of 18- to 24-year-olds have profiles on social networks, only 22 percent use Twitter, according to a new survey from Pace University and the Participatory Media Network.

This is consistent with what some observers have said about Twitter’s recent push from early-adopter territory into the mainstream: That it’s catching on with a slightly older demographic than the teenagers and college students who formed Facebook’s initial core.

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Goat cheese is the new black. Introducing goat cheese cheesecake, asserted the Twitter account for a Manhattan food outlet called the Dessert Truck one morning in April, a few hours before it opened up shop at its semi-regular haunt on the corner of St. Mark’s Place and Third Avenue.

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A small new survey from Nielsen about the five fastest growing “member community destinations” in the U.S. reveals what we all kind of knew already: Twitter is at the top. From February 2008 to February 2009, it clocked in at a whopping 1,382 percent growth rate. That’s to be expected, considering the amount of press the still-without-a-business-model microblogging service has gotten in recent months.

In third place is Facebook, with 228 percent growth year-over-year according to Nielsen. That’s not terribly surprising, as Facebook is still growing in the U.S. but not quite as exponentially as it once was.

There are, beyond that, a handful of interesting things to note. Two of Nielsen’s top five, for example, aren’t social networks but rather wiki creation services: Zimbio (240 percent growth) and Wikia (172 percent growth). And in fourth place is Multiply, which probably got a surge of activity when it recently acquired the MSN Groups service that Microsoft (MSFT) was spinning off.

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Hey, guys, news flash: Twitter is good for something.

This morning, I crawled out of bed and headed to the kitchen to make coffee, but upon turning on the faucet, I noticed that the water flowing out of it was a sketchy brown shade. Not good–especially since New York is one of those cities that prides itself on having a water purification infrastructure so advanced that you can drink right out of the tap.

My roommates weren’t around. My landlord had no idea what was up. And an hour later, the water wasn’t back to normal. So in an attempt to find an answer to my most important question (”When can I take a shower?”), I turned to the Web.

All things “hyperlocal” were irritating the heck out of me. I found nothing on Outside.in or its neighborhood aggregator ilk, or on city blogs like Gothamist. Consequently, I posted a Twitter message saying I thought there was rust in my tap water.

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They kept their Twitter feeds quiet and their iPhone cameras dormant. Most of them didn’t want their names to be used.

There was more than a little bit of paranoia in the air as the guests arrived at last weekend’s Summit Series event, formally the Young World Leaders Summit–not the most modest of names. It was a gathering of about five dozen under-35 entrepreneurs and executives at a beachfront luxury resort outside the glitzy vacation city of Cancun. Among those present at the retreat, which was fully paid for by sponsors, were a handful of executives from Facebook and other Silicon Valley start-ups, media and publishing entrepreneurs, young venture capitalists, edgy youth marketers, and jet-setting global issues advocates. As for an itinerary, there were snorkeling lessons, ample pool-and beachside chill time, and plenty of parties.

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John Battelle, CEO of Federated Media, decided to have a little bit of speculative fun onstage Thursday with Facebook founder Mark Zuckerberg at the Web 2.0 Summit. It’s the sort of “speculative fun” that could give tech bloggers a gossip-overload headache for weeks to come: Battelle decided to throw some fuel on the “Facebook might buy Twitter” fire. Which, as far as I can tell, is a relatively new addition to the rumor-roasting pit.

“Is Twitter just a feature of Facebook?” Battelle prodded. Facebook, after all, has its own “status” feature that arguably competes with microblogging services like Twitter and FriendFeed.

Zuckerberg answered cryptically. “Oh, that’s tough.”

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Social networks are front and center in the latest redesign of AOL’s AOL.com homepage, which the company announced Thursday and says it will start to gradually roll out to users over the next few weeks (unless they choose to opt in earlier).

A widget (or module, or gadget, or whatever you want to call it) on the new AOL.com features a tabbed interface with updates from five different social-networking and messaging services: AOL’s own AIM and Bebo, MySpace, Twitter, and Facebook. Called “My Networks,” the tabs invite members to log into their social profiles and see a limited amount of information–feed and in-box updates from Facebook and MySpace, new Twitter messages, AIM status messages, etc.–as well as links to access the full versions of the apps.

The Facebook credentials, for example, come from the social network’s new Facebook Connect service, an extension of its developer API.

These are just the launch partners, AOL executive James Clark told CNET News last week, and more social-networking and messaging services will be added to the lineup over time. “(It’s) part of a consistent evolution of opening up,” Clark explained, pointing to AOL’s addition last month of outside email service alerts to AOL.com.

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When we heard that pop singer Britney Spears was reinventing herself, we didn’t know it involved a Twitter account.

But it’s true–go to the newly revamped BritneySpears.com, and check it out. You can “Friend Britney” not only on Facebook, YouTube, MySpace, and Britney’s own “VIP” social network, but also Twitter. For obvious reasons, it’s not actually Spears doing the Twittering. But you can still get updates like “OMG!! 7 hours until Womanizer premieres!!!!!!!” (”Womanizer” is Spears’ latest hit single) and “Hey paparazzi … Rolling Stone cover rumors? Too bad you weren’t inside the shoot. Brit had a great time and was dancing around the set.”

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Digg founder Kevin Rose had a message for the audience at the Future of Web Apps conference on Thursday: It’s time to grow up.

“We have to do better,” he said in his talk, called “The Future of News,” and said that it’s time for the social news site that he founded in 2004 to to expand beyond the geek set and get some real-world relevance. “Why click a button and make the number go up by one? Why does that matter?”

Digg, after all, gets more than 30 million monthly visitors, but Rose said that the site only has slightly over three million registered user accounts–those are the people actually “Digging.” That indirectly confirmed what Digg critics have been saying all along: that it’s reflective of only a tiny and vocal subset of the Web, resulting in a heavy bias toward anything iPhone, anything Linux, anything Barack Obama, and plenty of wacky local news stories.

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Recent rumors of Intel employees signing up for Facebook accounts en masse might not have been totally unfounded: Facebook has chosen to use Intel’s Xeon 5400 processor-based servers to deal with its hardware and software demands. Additionally, the two companies have signed an agreement so that Intel can continue to assess how Facebook can stay stable and improve performance.

Facebook will have “thousands” of Xeon servers, a release said.

It’s not an earth-shattering announcement by any means, but Intel’s pretty psyched. “Intel is excited to engage with Facebook as they are a dynamic force in the evolution of the Internet,” Kirk Skaugen, vice president and general manager of Intel’s Server Platforms Group, said in Thursday’s release.

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Social network Facebook announced Friday the debut of Facebook Connect, a new technology for members to connect their profile data and authentication credentials to external Web sites. It makes the company the latest major Web site to embrace the concept of data portability.

The formal announcement was made through a post on Facebook’s developer blog by senior platform manager Dave Morin, who has been one of the company’s most visible evangelists in the developer community over the past year. Facebook Connect will launch within the next few weeks.

Through Facebook Connect, members will be able to use their Facebook identities across the Web–profile photos, names, photos, friends, groups, events and other information. Facebook profile content, for example, could appear on other social sites, and Facebook event listings could theoretically connect with external event and invitation services.

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