Tuesday, November 10, 2009
A Netflix Model for Haute Couture
For many women, a $1,000 dress is something they admire in the pages of a glossy magazine or see draped on the frame of a celebrity–not an item hanging in their closet.
For many women, a $1,000 dress is something they admire in the pages of a glossy magazine or see draped on the frame of a celebrity–not an item hanging in their closet.
A new celebrity site has launched a campaign to get Tracy Morgan, a star of NBC’s “30 Rock,” on Twitter.
The site, OMGICU, encourages visitors to send their celebrity sightings, and Mr. Morgan is its most-seen subject. Its founder, Hugh Dornbush, on Tuesday created a second site, Twacy.org, to convince the comedian to get to tweeting.
Twitter went silent for a few hours on Thursday, and popular Tweeters had plenty to say about it.
Comedian Andy Dick complained that the outage kept him from blocking a user who had taken a swipe at his celebrity status.
While the very phrase “product placement” elicits jeers and hisses in the TV and movie worlds, on the Web something surprising has been happening: Branded content is emerging as not just a promising way to make money, but as creatively viable as well. Take Ashton Kutcher’s “Blah Girls,” which features sassy teen celebrity-bloggers who pause occasionally to quaff VitaminWater as they chase celebrity dirt.
Good to know that with Tribune Co. slogging its way through bankruptcy amid an industry-wide existential crisis, its chief innovation officer, Lee Abrams, is concentrating his brainpower on the stuff that really matters: a pop singer’s phony quote from 10 years ago.
What does the contemporary self want? The camera has created a culture of celebrity; the computer is creating a culture of connectivity. As the two technologies converge–broadband tipping the Web from text to image, social-networking sites spreading the mesh of interconnection ever wider–the two cultures betray a common impulse. Celebrity and connectivity are both ways of becoming known.
Ashton Kutcher’s practiced finesse and stage presence were completely out of place at the TechCrunch50 conference earlier this week, but his appearance was the talk of the show.
It was another indication of the emerging paradigm shift in Internet comedy. In a San Francisco nightclub this past Wednesday evening, a noisy crowd gathered for the weekly taping of “Internet Superstar,” an online-only TV show that chronicles goofball Web celebrities. Since the people behind the program have been plowing this field longer than just about anyone, you would expect them to be unbeatable at what they do.
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