The slogan of YouTube is “Broadcast Yourself.” I’ve got to wonder if many YouTube users are broadcasting information about their tastes in video far more widely than they understand.
Google’s video site lets you subscribe to a “channel”–a collection of videos from one person or company–so you can get reminders about new clips from sources that interest you.
Whenever I counsel clients about the use of social media, I always advise they speak to their target audience and figure out what messaging (and channel) would appeal to them.
I’m not sure if the manufacturer of Motrin followed that advice, but judging by the enormous backlash the company is facing over its new Motrin “Mom-Alogue” video, I suspect they didn’t speak to a single mother (at least, they didn’t speak to any who use Twitter).
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