NBC seems to be having a change of heart this week. The network recently wrapped up its streaming of the Olympics using Microsoft’s Silverlight technology. However, if you tuned in for this week’s NFL season opener, NBC was using Adobe’s Flash technology instead of Silverlight–a fact that made some do a double take. Here’s a look at why NBC left Silverlight in a flash (pun intended).

As we stated, NBC took a chance on Silverlight to stream the Olympic ceremonies for online and mobile viewers. While this was a great opportunity for Microsoft to promote its Silverlight platform, it wasn’t enough for NBC.

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If there’s one thing to be learned from social media tools, it’s that these services were not made to interact with one another. Complaints are rolling in and heated discussions are taking place about the noise levels within social media platforms. Here’s a look at why–and why filtering should be the next step.

With so many different platforms to aggregate, noise levels are surging. An underlying issue in the level of noise is that some of these services were not made to interact with one another. Users of social-aggregation tools should understand that what you may consider noise is actually a side-effect of using a social-aggregation platform. Users should also note when you may be confusing aggregation with importation.

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