Wednesday, August 19, 2009
Apple’s “Big-A–” Data Center
Apple’s plans to build a North Carolina data center will result in a massive facility that could signal its next big initiative, one data-center expert says.
Apple’s plans to build a North Carolina data center will result in a massive facility that could signal its next big initiative, one data-center expert says.
Google’s Eric Schmidt “resigned” from Apple’s board because Chrome and Android were encroaching on Apple’s core business, or so Steve Jobs says. But what if the opposite were true? What if Apple is encroaching on Google’s core business? Later this month, Apple is expected to break ground on a massive new data center in Maiden, North Carolina.
Speed is critical for the growing number of traders who rely on algorithms to detect market shifts. So NYSE Euronext is building two new data centers that the exchange hopes will allow it to process trades faster than its rivals.
Until three weeks ago, few people outside corporate data centers knew much about deduplication technology, which makes data storage more efficient by culling repetitive documents. That changed when data storage companies NetApp and EMC got into a bidding war last month for a leading provider of the heretofore obscure software.
International Business Machines is pushing ahead with “cloud” computing technology–storing information and running applications in shared computing facilities, connected to users over the Internet.
IBM last month tacked on an additional role to Erich Clementi, its vice president for strategy. He’s now also general manager, enterprise initiatives, with responsibility for Blue Cloud, IBM’s name for cloud computing.
Microsoft is about to take trailer park computing, or, as The Register has dubbed it, white trash computing, to its logical and necessary conclusion. The company’s next generation of utility data centers will take the form of–you guessed it–trailer parks: sprawling, roofless parking lots in which all the components–server clusters, power units, security systems–will be prefabricated offsite, packed into containers or other types of “modules,” trucked in, and plopped down on the ground as needed.
Google is pondering a floating data center that could be powered and cooled by the ocean. These offshore data centers could sit three to seven miles offshore and reside in about 50 to 70 meters of water.
I’ve received a few more hints about the big cloud-computing initiative Microsoft may be about to announce, perhaps during the company’s Mix08 conference in Las Vegas this coming week. One of the cornerstones of the strategy, I’ve heard, will be an aggressive acceleration of the company’s investment in its data-center network. The construction program will be “totally over the top,” said a person briefed on the plan.
Web-site outages have never been more public. When a site or service goes down, companies are using blogs to rapidly update their users about what happened and why. The inevitable finger-pointing takes place in real time, and within a matter of minutes, a server failure can generate a headline on TechCrunch or Valleywag. This creates a challenge for Web hosts and data-center providers whose business is built upon a reputation for reliability. In this fast-moving environment, how do you balance the need to be accountable to customers and also work to mitigate headline risk?
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