Voices » David Berkowitz http://voices.allthingsd.com from other Web sites Wed, 25 Nov 2009 01:09:49 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://allthingsd.com/theme/images/logo-rss.jpg All Things Digital http://allthingsd.com/ 144 22 Pausing To Rate YouTube's Sponsored Video http://voices.allthingsd.com/20081119/berkowitz/ http://voices.allthingsd.com/20081119/berkowitz/#comments Wed, 19 Nov 2008 08:00:42 +0000 David Berkowitz http://voices.allthingsd.com/?p=6101 By David Berkowitz, Contributing Writer, MediaPost

Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean marketers need to consider YouTube over Yahoo and Microsoft?

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