International Business Machines and a handful of other major marketers, including casino operator Harrah’s Entertainment and software giant Microsoft, are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web.
For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads.
Washington policy makers, long concerned about how marketers use consumers’ personal data to their guide sales pitches on the Internet, have stepped up scrutiny of the increasingly sophisticated ad-targeting techniques used in other media, ranging from mobile phones to TV commercials to the ads consumers get in their mail boxes.
Eager to expand use of the Web to advertise their products, pharmaceutical giants, including Eli Lilly and Pfizer, are heading to Washington this week to call on the Food and Drug Administration to provide guidelines for marketing prescription drugs online.
A new executive team at MySpace is trying to reignite the brand by focusing on areas like music, videos and games as users abandon the social-networking site for cooler destinations.
MySpace, which is holding a conference this week for its global ad-sales staff, needs to lure visitors back and kick-start advertising revenue, ad executives say.
Kraft Foods, Greyhound Lines and Capital One Financial have bought some strange ads on the Internet lately. What’s so strange about them is that they’re invisible.
Twitter went silent for a few hours on Thursday, and popular Tweeters had plenty to say about it.
Comedian Andy Dick complained that the outage kept him from blocking a user who had taken a swipe at his celebrity status.
An online twist in a hotly contested race for mayor of St. Petersburg, Fla., could signal trouble for local politicians advertising on popular Web sites like Google, Facebook and Twitter.
Consolidation in the mobile ad industry continued on Tuesday when London-based mobile marketing company Velti announced its acquisition of AdInfuse, a small San Francisco mobile ad technology firm. Terms of the all-cash deal were not disclosed.
Advertising-spending growth on social networks is going to take a major hit amid the recession and the sites’ continued struggle to develop effective ad models, according to a new report from research firm eMarketer.
In an interview Friday, Rep. Rick Boucher, (D-Va.) called for Congress to take a tougher stance in regulating online ad-targeting, despite the FTC’s endorsement of industry self-regulation.
“I am coming to believe (industry self-regulation) is not sufficient,” said Rep. Boucher, chairman of the House subcommittee on communications, technology and the Internet. He noted that there is a need for a set of laws that dictate parameters for how companies collect, share and use online data about their consumers.
News Corp.’s Fox Interactive Media digital division is laying off about five percent of its workforce, or about 100 people, amid continued cost-cutting efforts, according to a person familiar with the situation.
The cuts, which started in the last month, are happening gradually unit by unit, the person said. The layoffs include all groups, from social-networking site MySpace to photo-sharing site Photobucket to mobile.
Mobile marketing network 4INFO plans to announce Thursday that it has received $20 million in venture funding led by Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance’s media, communications and entertainment business.
In recent years, disgruntled consumers have launched hundreds of Web sites to air their grievances–from starbucked.com and ihatestarbucks.com to boycottwalmart.org and againstthewal.com.
Are companies fighting back? A new study finds that some have been much more aggressive than others.
Analysts like to make bold predictions about the growth of mobile advertising. Most have overshot reality.
But at least one slice of the business appears to be catching on, according to marketers: ads sent via text message. A growing number of companies are using cellphone text messages to lend more interactivity to their ads. For instance, [...]
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