Hollywood stars are going virtual, in the latest effort to jazz up the printed word–and wake up consumers who have become inured to traditional ads.
Hearst Corp.’s Esquire magazine will pepper its December issue with markers that trigger interactive video segments featuring cover subject Robert Downey Jr. and other actors, as well as an ad for Lexus.
On Monday, the Kindle 2 will become the first e-reader available globally. The only other events as important to the history of the book are the birth of print and the shift from the scroll to bound pages. The e-reader, now widely available, will likely change our thinking and our being as profoundly as the two previous pre-digital manifestations of text.
There are things you should know about, just because they’re weird. Did you know that people with diabetes exhale rocket fuel? It’s true, but it’s weird, right? And spontaneous combustion. That’s true, too, apparently, albeit in a bigfoot sort of way. People just explode. Mark Roth keeps a file on them, because, well, for one thing, he’s interested in the genetics of spontaneous combustion, and, for another, he’s interested in what keeps people from exploding, like, all the time.
“It’s nothing. It’s so marginal.” Salman Ullah spits the words from his black Aeron in the corner office that serves as the headquarters of Merus Capital.
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