Twentieth Century Fox is hoping to lure viewers back to the cratering DVD market–by offering them an endless series of digital distractions during home releases of the studio’s movies.
FoxPop, a technology that makes its debut next month, works like a specialized Twitter feed, offering up a string of trivia, photos and shopping suggestions during selected movies.
Walt Disney Co. is close to unveiling technology that it says will enable entertainment companies to adapt their business models to a new reality in which consumers increasingly rely on computers and cell phones in place of DVD players and TVs.
by Nick Wingfield and Ethan Smith, Reporters, The Wall Street Journal
With less than three weeks before Microsoft launches another salvo in digital music players, the marketing executive overseeing the company’s Zune device is headed for the exit.
Chris Stephenson, general manager of global marketing for Zune, is leaving the company to take a position at Universal Music Group, according to people familiar with the matter.
by Ethan Smith, Staff Writer, The Wall Street Journal
Can a Metallica album be too loud?
The very thought might seem heretical to fans of the legendary metal band, which has been splitting eardrums with unrivaled power since the early 1980s.
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