When he joined the company last summer, Google CFO Patrick Pichette said he intended to “feed the winners” and “starve the losers.” Lately, insiders have begun crediting him for bringing new discipline to Google (GOOG).

One told us that Patrick has been “taking on a lot of the low-hanging fruit” and that “it’s going to make a difference in revenues over the next year.”

But while its true that since Patrick joined, Google (GOOG) has put its first ads against products like Google Images and Google Finance, the company still has a long way to go before there will be no–pick your metaphor–”losers” or “low-hanging fruit” left.

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