Voices » Greenfield Online http://voices.allthingsd.com from other Web sites Wed, 25 Nov 2009 01:09:49 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://allthingsd.com/theme/images/logo-rss.jpg All Things Digital http://allthingsd.com/ 144 22 Greenfield Online Buyer Revealed: It’s Microsoft http://voices.allthingsd.com/20080829/greenfield-online-buyer-revealed-it%e2%80%99s-microsoft/ http://voices.allthingsd.com/20080829/greenfield-online-buyer-revealed-it%e2%80%99s-microsoft/#comments Fri, 29 Aug 2008 11:02:45 +0000 Eric Savitz http://voices.allthingsd.com/?p=3316 By Eric Savitz, Blogger and Columnist, Barron’s

Greenfield Online (SRVY), which had previously disclosed receiving a $17.50-a-share bid from a “Fortune 100 strategic buyer,” today revealed that the winning bidder is Microsoft (MSFT).

Greenfield said the all-cash deal values the company at about $486 million. The company also terminated its previous deal to be acquired by Quadrangle Group for $15.50 a share. Greenfield will pay Quadrangle a $5 million termination fee.

Microsoft said it will sell the assets of Greenfield’s Internet survey solutions unit to an unnamed financial buyer. Both deals are expected to close in the fourth quarter. Greenfield operates Ciao, a European shopping comparison and consumer review site.

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