Hollywood stars are going virtual, in the latest effort to jazz up the printed word–and wake up consumers who have become inured to traditional ads.
Hearst Corp.’s Esquire magazine will pepper its December issue with markers that trigger interactive video segments featuring cover subject Robert Downey Jr. and other actors, as well as an ad for Lexus.
Time Warner’s CNN unveiled its new Web site Thursday evening in a presentation that was part Hollywood and part Apple.
All week long, the network had been touting the event, dubbed “The Unveiling.”
Cult musician Mojo Nixon hasn’t had a hit in years, but he’s moved over a million songs at Amazon.com so far this month.
The artist, who calls his revved-up rockabilly sound “psychobilly,” earlier this year cooked up a scheme to put almost his entire catalog up on Amazon.com, for free.
Ever since Atari paid $21 million for the rights to make a videogame based on “E.T. the Extra-Terrestrial”–and then gave a programmer just six weeks to make it–there’s been a disconnect between Hollywood and the videogame world.
A slate of new Hollywood science-fiction films share a common vision: In the future, we will become a race of puppet masters.
In the complex tango between movies and video games, Hollywood may be losing its lead.
If the world seems to turn faster with each passing month, then don’t be surprised that the weekend box office has now shrunk to a single day: Friday. The rise of social networking, studio executives say, is driving a near-instantaneous word of mouth effect that is doing much to hyper-charge Hollywood’s multi-million-dollar marketing efforts…or to defeat them a lot faster than usual.
Just what, exactly, are all those Hollywood types getting in return for their investment in Barack Obama’s presidential bid?
RealNetworks is upping the ante in litigation seeking to prevent it from distributing DVD-copying software.
Starting late last year, movie studios began peddling premium-priced DVDs that come with the right to download a digital copy of the movie onto a computer.
Now a federal judge will weigh in on whether the studios are the only ones who can legally make those copies, or if other companies can jump on the bandwagon.
I have just seen what may end up being a cinematic landmark.
Hollywood and the major record labels have always enjoyed a love-hate relationship with new media, alternating between roses and lawsuits for online entrepreneurs, if you will. Lately, it was looking a little like love was going to win. Hulu, after all, had convinced its detractors that even big dinosaurs can get things right, and record labels had started to embrace services like MySpace Music and Last.fm. But like an alcoholic who just can’t resist that drink, big media looks ready to relapse.
During a long career as a television and technology executive, Mitch Berman has tried to sell several different iterations of TV, often in their formative stages. Now, Berman is onto the next new thing, delivering TV through the Internet.
Paparazzi, eat your hearts out: Celebrities are now taking their own candid photos of themselves and putting them on the Web. While watching the Academy Awards on TV Sunday night, Hollywood couple Ashton Kutcher and Demi Moore sent text updates to fans via Twitter.
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