Voices » iMac

The Man Who Named the iMac and Wrote "Think Different"

Leander Kahney — Thu, 05 Nov 2009 08:01:50 +0000

By Leander Kahney, Blogger, Cult of Mac

Meet Ken Segall–the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.

Segall is a veteran creative director who worked at Apple’s (AAPL) agency, TBWA\Chiat\Day, back in the day.

“I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,” says Segall. “I’m the author of the Think Different campaign and the guy who came up with the whole “i” thing, starting with iMac.”

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Listening to Mr. iPhone

Rory Cellan-Jones — Thu, 02 Jul 2009 07:01:19 +0000

By Rory Cellan-Jones, Technology Correspondent, BBC

By any measure, he is among the most important figures in technology of the last decade, a major influence on the way we use and interact with computers and mobile phones, a British designer who ranks with the Conrans and the Dysons. But have you ever heard Jonathan Ive, the Apple (AAPL) designer behind the iMac, the iPod and the iPhone, talk about his work?

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Apple Black Friday Discounts Less Than Some Expected; Cheaper Prices on Macs, iPods From Some Resellers

Eric Savitz — Fri, 28 Nov 2008 10:01:01 +0000

By Eric Savitz, Blogger and Columnist, Barron’s, Tech Trader Daily

Apple’s (AAPL) Black Friday discounts are less than some on the Street had expected, and smaller than those being offered by some retail chains. But the company seems to have adopted an unofficial price-matching policy, which makes the picture a little fuzzier than it appears at first glance.

Some examples:

13-inch Macbooks, $101 off
20-inch iMac, $51 off
8 GB iPod Nano, $11 off
8 GB iPod Touch, $21 off
iPod Classic, $21 off

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