Online advertisers joined the blogger backlash against the Federal Trade Commission’s new guidelines that require bloggers, Twitterers and others to disclose any cash or freebies they’ve received to hawk stuff online.
Noting the new guidelines have created a “firestorm of controversy within the ad-supported interactive-media industry,” Interactive Advertising Bureau President Randall Rothenberg suggested the FTC rescind the new guidelines.
by Saul Hansell, Technology Writer, The New York Times
In 2001, the last time the Internet ad market crashed, the biggest publishers figured one thing they could do to make the best of things is make it easier for marketers to buy ads on Web sites. They created standard sizes for banner ads and other formats, through the Interactive Advertising Bureau. Charles Tillinghast, president of MSNBC.com, talks about how the online ad business has done since then.
by Eric Savitz, Blogger and Columnist, Barron's, Tech Trader Daily
Yahoo (YHOO) reports Q3 results next Tuesday. Brace yourselves for something ugly.
Late Tuesday, Bernstein Research analyst Jeffrey Lindsay provided a pre-announcement update on the prospects for the quarter, and he is not optimistic.
by Randall Rothenberg, President and CEO, Interactive Advertising Bureau
Perhaps the scariest term in business today is “behavioral targeting.” It also turns out to be one of the best practices around to assure the combination of consumer choice and marketing effectiveness on the Internet. And in that gap lies a dilemma for the marketing and media industries–and, indeed, for all citizens. For if fear overtakes reality, it could dramatically limit the accessibility and diversity of the Web.
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