The creators of “iDon’t Care,” a video spoofing Motorola and Verizon Wireless’s “iDon’t” ad, said some of their detractors are missing the point.
Three Boston-area ad-agency staffers developed “iDon’t Care.” They said they aren’t affiliated with Apple or any of the other companies involved in the original campaigns–they are, however, iPhone and Mac loyalists, said Jon, one of the video’s editors.
The smart-phone wars are heating up. Handset makers are releasing a wave of new devices backed by a flood of advertisements, as some fight for survival in the fast-growing but increasingly crowded market.
Companies such as Motorola Inc., Palm Inc. and HTC Corp. are hoping new phones will help them reclaim market share from the reigning iPhone and BlackBerry.
With Apple posting record profits last week, thanks in large part to brisk sales of its iPhone, it may seem downright crazy to mount a smartphone challenge at all, let alone one that takes direct aim at the iPhone.
Nokia Corp. unveiled its first cell phone developed with China’s homegrown third-generation mobile technology Tuesday, saying it would aim to “democratize” the smart phone market by aiming to sell lower-priced handsets at higher volumes.
You’d think selling subscriptions within iPhone applications would appeal to media companies: It’s a model that promises recurring revenue streams, and it matches up nicely with the way they’ve always done business in print.
It’s been just over a month since news broke that Intuit, makers of Quicken budgeting software and Turbo Tax, would buy Mint.com for $170 million.
Some of Mint’s 1.5 million customers took to blogs and Twitter to complain about the deal and threaten to close their accounts.
About 1,500 to 2,000 customers did jump ship, said Aaron Patzer, Mint’s CEO, most within two days of the acquisition announcement.
Apple Inc. said Thursday it will let iPhone application developers offer their users the option to buy additional content or features within a free app on its App Store.
App developers said they received an e-mail notice from Apple informing them that the in-app purchase feature was now available for free apps and that it would “simplify your development by creating a single version of your app that uses in App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app.”
Looking for obnoxious chauvinism? There’s an app for that.
Pepsi’s Amp energy drink issued an apology for its new iPhone app, called Before You Score, which drew outrage from some female consumers who deemed the application sexist.
Samsung Electronics Co.’s profits are on the rise again as its chip and display businesses recover from operating losses earlier this year. The turnaround recently helped push its market capitalization past Intel Corp.’s for the first time.
When Jon Myers and partner Chuck Hootman created their first iPhone app, “Cornhole All-Stars,” their aim was to come up with a fun, casual game that would give them a foothold for their new game start-up JUFTi. The last thing they expected was to run into censorship troubles, which they did–in Canada.
A mainframe computer may seem as out-of-date as a typewriter in the age of Google and iPhones. But the half-century-old business is still crucial and lucrative enough to be drawing scrutiny from U.S. antitrust investigators.
International Business Machines Corp. is now almost alone in the market for mainframes: high-end computers that run everything from Amtrak’s reservation system to benefits payments for the Social Security Administration.
Barnes & Noble Inc. plans to announce its own brand of e-book reader and could begin selling the device as soon as next month, according to people briefed on the matter. The device is expected to feature a six-inch screen from digital-paper maker E-Ink Corp. with touch input and a virtual keyboard, like the one used on Apple Inc.’s iPhone.
I feel a large dose of schadenfreude whenever iPhone users get dropped in the middle of their calls with me.
Justin Feffer, a senior investigator at the Los Angeles County district attorney’s office, drove to a suspect’s house last December for a search relating to an identity-theft case. First, he did what cops normally do: took down the license number on the truck in the driveway, noted that surveillance cameras hung from the eaves and the windows were covered in paper.
Mercedes-Benz Financial has launched an iPhone application that allows customers to pay their car loans, locate a dealer or read the latest company news.
The application, available for free to its 450,000 customers, makes Mercedes-Benz the first auto-lending unit to offer such a feature.
It also intensifies the pressure on other automotive industry players to find new ways to reach consumers to increase loyalty.
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