Last week, Coventry University ran a video conference whose title asked, “Is World Journalism in Crisis?” Jeremy Paxman appeared, as did I. “Crisis is a journalistic word,” he said.
The newspaper industry should be sobered by Martin Langeveld’s calculations, based on the Newspaper Association of America’s misplaced bragging about Nielsen internet data, that only about a half one one percent of time spent online is spent on newspaper sites.
Every day, with everything they do, the key question for journalists and news organizations in these tight–that is, more efficient–times must be: Are you adding value? And if you’re not, why are you doing whatever you’re doing?
The Newspaper Association of America is meeting in San Diego this week and they’re preaching up at their own choir loft with angry, self-righteous fire and brimstone about their plight.
For more than a century, the public face of companies has been their advertising, slogans, brands, and logos. How much better it would be if a company’s public face were that of its public, its satisfied customers who are willing to share their satisfaction, and its employees who have direct relationships with customers. Brands are people.
When I saw Edward Roussel, head of digital for the Telegraph, on my last trip to London, he said over breakfast that he’d been thinking about my book title’s question — What Would Google Do? — in relation to newspapers and he came up with a radical notion:
One problem I’ve had with much discussion about the future of news lately is that it’s too press-centric. It focuses on the press as if it were at the center of the world, as if it owned news, as if news depended on it, as if solving the press’s problems solves news. That’s not the ecosystem of news now. There’s a fundamentally new structure to media, and there are many different ways to look at it. And until we realize that, I don’t think we’ll begin to create successful new models for news. So pardon my simplistic drawings, but here’s an attempt to begin to illustrate that new ecosystem of news and media.
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