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Thursday, November 5, 2009

Google CEO Eric Schmidt’s Take on Silicon Valley Wannabes

Jessica E. Vascellaro

Eric Schmidt is brimming with Bay Area pride.

In the 33 years that the Google CEO has lived in the Bay Area, Schmidt says he has watched a long list of regions try–and fail–to create technology capitals of Silicon Valley’s scale.

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Tuesday, November 3, 2009

PayPal Woos Developers in Bid to Protect Its Turf

Geoffrey A. Fowler and Jessica E. Vascellaro

EBay Inc.’s PayPal plans to unveil a new system that makes it easier for software developers to integrate the online payments system right into their programs–as the company takes new steps to protect its turf.

With the new open software, called Paypal X, users won’t have to type their username and password into a separate PayPal Web site in order to complete a payment.

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Thursday, October 29, 2009

Facebook Helps Developers Plan Ahead

Jessica E. Vascellaro

Facebook Wednesday threw its software developers a bone, releasing a “roadmap” of forthcoming features to help them plan their products. They include new ways for software applications, like games, to messages Facebook users when their friends want to play Scrabble, for instance.

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Tuesday, October 27, 2009

Tech Firms Make Bet With Ad Blitz

Ben Worthen and Jessica A. Vascellaro

Technology companies are launching big advertising campaigns as they wager on a pickup in business spending and jockey to have their products stand apart in an environment where new customers are hard to find and competition is intensifying.

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Thursday, October 15, 2009

Email, Exposed

Jessica E. Vascellaro

Want to know how your email usage stacks up?

The results of our informal email survey provide some food for thought (though clearly not much science). Inspired by a Journal article earlier this week entitled “Why Email No Longer Rules,” we asked readers to tell us how many emails they sent on Monday, and a little bit about themselves. They could respond by email, commenting on Digits, or Twittering. Here’s what we learned from our 48 respondents.

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Tuesday, October 13, 2009

How Many Emails Did You Send Yesterday?

Jessica E. Vascellaro

A Journal article yesterday on the end of email’s reign has generated more than 170 comments from readers agreeing and disagreeing with its points.

The argument of the article was that, while email is still growing, new forms of messaging and interaction are changing how we communicate.

Read the rest of this post on the original site »

Monday, October 12, 2009

Why Email No Longer Rules…

Jessica E. Vascellaro

Email has had a good run as king of communications. But its reign is over.

In its place, a new generation of services is starting to take hold–services like Twitter and Facebook and countless others vying for a piece of the new world.

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Tuesday, October 6, 2009

Google Decides to Find Its Creative Side

Jessica Vascellaro

Google Inc., a champion of the belief that advertising should be less about art and more about science, is embracing its inner creative side.

As it searches for new growth, the company in recent months has focused more on creating custom ad campaigns spanning multiple Google services for big spenders including Hewlett-Packard Co. and Ford Motor Co.

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Tuesday, September 22, 2009

Facebook Sets Deal to Provide Ad Data to Nielsen

Jessica E. Vascellaro

Facebook Inc. plans to announce a deal with online measurement company Nielsen Co., in a step to address advertisers’ frustration with measuring how ads perform on the social network.

Under the partnership, Facebook will begin polling its users about some of the display ads it runs on its site, such as a banner promoting a movie release.

Read the rest of this post on the original site »

Monday, September 21, 2009

Yahoo’s New Ad Pitch: “It’s You!”

Yahoo is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort.

The Internet company’s new tagline, according to one of those people: “It’s You!”

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Friday, September 18, 2009

Google Unveils Market for Display Ads

Jessica E. Vascellaro

Google Inc. Friday announced a highly anticipated service that will make it a middleman for selling graphical ads over the Internet.

The technology, called the DoubleClick Ad Exchange, resembles a stock exchange for display ads, ads with images and text that appear alongside content on a Web page.

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Tuesday, September 15, 2009

Google Launches Service to Flip Through News Articles

Jessica E. Vascellaro

Google’s experiments to help the publishing industry adapt the Web continue.

In April, the company introduced an interactive news timeline, newstimeline.googlelabs.com, that displays summaries of news articles chronologically and allows users to slice and dice their view by source.

Last week, it disclosed its plans to help publishers earn money, saying it was working on improving its payment service to help publishers charge for their content online.

Read the rest of this post on the original site »

Thursday, September 10, 2009

Google Offers to Help Newspapers Charge for Their Content

Jessica E. Vascellaro

Google, which is often in the crosshairs of newspaper publishers, thinks it can help newspaper companies get paid for their work.

The search giant is planning to upgrade its existing Google Checkout payment service to handle a broad suite of billing and subscription services targeted at premium content creators like newspapers, according to a memo the company recently submitted to the Newspaper Association of America.

Read the rest of this post on the original site »

Tuesday, September 8, 2009

Antitrust Lawyer Slams Google Book Pact

Jessica E. Vascellaro

Silicon Valley antitrust lawyer Gary Reback made his case against the Google Books settlement Tuesday, arguing that the settlement is illegal but could be remedied if the Justice Department insists that Google license the books it scanned to competitors.

Read the rest of this post on the original site »

Thursday, September 3, 2009

The Social Benefits of the Google Books Settlement

Jessica E. Vascellaro

Google’s settlement with authors and publishers to gain copyright licenses over millions of books will expand the underprivileged’s access to information, a group of professors and civil rights advocates argued Thursday.

Read the rest of this post on the original site »

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