Fred Wilson lit a fire today suggesting that certain bloggers need to step it up a notch to improve quality and be more like mainstream journalists.
A fair point if spoken generally, although I’d argue that the quality of reporting done by many bloggers today, at least in the tech space, is equal to or better than most mainstream journalism. I think this is particularly true when we’re talking about breaking, non-embargoed news, where contacts and inside sources matter more than having all the time in the world to think about, research, write and edit an article. His point, therefore, should have been that all news writers need to step it up a notch and aim for better quality, which is sort of like saying nothing at all.
We received an interesting email today from Business Wire, a press-release wire service that Warren Buffett bought in March 2006. Currently Business Wire is ranked about No. 32 on the Techmeme Leaderboard, which puts it above some top tech blogs (but not ReadWriteWeb, which is ranked No. 6 currently). The email claimed that companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search-engine results too. Is this true? I think it’s a fair claim–and there’s no reason why Business Wire shouldn’t feature in Techmeme if it is “breaking” news stories or is being linked to by bloggers. In fact it does indeed route around blogs that simply regurgitate PR–which is a good thing in my book!
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