Tuesday, July 14, 2009
Levi’s Looking for “New Americans”
Levi’s is hoping to tap into its all-American image while appealing to young, user-generated-content-savvy consumers in its “Go Forth” advertising campaign.
Monday, July 6, 2009
Audi Tries to Create an Online Pro-Diesel Movement
For Audi’s latest advertising campaign, the automaker says it’s promoting a cause, not just its cars. With a motto of “Diesel: It’s no longer a dirty word,” the “Truth in Diesel” campaign aims to convince consumers that diesel is the greenest solution, said Scott Keogh, Audi of America’s chief marketing officer.
Tuesday, June 30, 2009
Obama Administration Launches IT Spending Tracker
President Barack Obama’s Chief Information Officer Vivek Kundra announced this morning the launch of an “IT dashboard” that allows people to see how the federal government is spending taxpayer dollars on information technology projects.
Monday, June 29, 2009
Personal Democracy Forum: Seeking the Youth Vote
The historic election of President Barack Obama marked a high point for youth involvement in elections. Now, activists are trying to figure out how to bottle youthful Obamania and transport it to other elections.
Wednesday, June 17, 2009
Iowa Teen Wins Text-Messaging Championship
After the tears (and there were tears), texts and frantic thumb work, Kate Moore, 15 years old, came from behind to win the best-of-three finals round of LG’s U.S. National Texting Championships Tuesday.
Thursday, June 4, 2009
Prius Takes Over Dictionary.com’s Home Page
To advertise its third-generation Prius hybrid, Toyota is playing a bit of word association with potential customers.
With help from advertising agency Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also took over the online dictionary’s home page Wednesday and Thursday, with another two-day takeover planned for July. Dictionary.com has also included Prius ads in its word-of-the-day emails, which reach 1.3 million subscribers.
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