Virtual worlds have had some real problems. Google, for instance, recently shut down an animated environment called Lively only five months after it was announced. And Linden Lab, whose Second Life online community was once front-page news, has neither reached many mainstream consumers nor created an important meeting place for corporate users.
In what tech pundits at Gartner Research call the curve of hype and gloom, Linden Lab’s virtual world, Second Life, has officially entered the gloom stage. In October, Reuters pulled its full-time Second Life reporter Eric Krangel, who had written daily news stories about the virtual world’s economy for a year and a half, out of the virtual world.
Second Life may be getting more real by the day. In a post on the Second Life blog on Monday, Jack Linden describes the Linden Lab plan to better regulate the Mainland, the section of virtual land that’s managed directly by Linden Lab itself.
Here’s the metaverse mystery of the week: This strange new private island with a very familiar name recently emerged on the server grid of virtual world Second Life. Spotted yesterday by Second Life blogger Tateru Nino (and confirmed when I checked the world’s dynamic map today), we have to assume it’s an official Nintendo property. When someone buys a virtual island from Linden Lab, they also get to name it. Given Linden’s DMCA enforcement policy, it’s unlikely they’d let just anyone dub an island “Nintendo.”
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