Monday, August 17, 2009
The Fallacy of the Link Economy
People who “get the web” will explain to you that the economics of the web have everything to do with linking and getting linked to.
People who “get the web” will explain to you that the economics of the web have everything to do with linking and getting linked to.
Arnon Mishkin says he has found the fallacy of the link economy but I think his argument is itself built on some fallacies, among them:
An online twist in a hotly contested race for mayor of St. Petersburg, Fla., could signal trouble for local politicians advertising on popular Web sites like Google, Facebook and Twitter.
Facebook is testing a new privacy setting that for the first time allows its members to share their status updates and items with a wider Internet audience than just Facebook members.
The status update box–now called Publisher and an all-purpose location for updates, links and photos–will allow users to customize their audience.
Stirring up cash with pay-per-click ad models is standard fare on the Internet, but what about paying per pixel?
In a mashup of art project-meets-electronic bulletin board-meets-Internet parody, Rhizome, the new-media affiliate of the New Museum of Contemporary Art, has launched a fund-raising site that sells space by the pixel–five cents per pixel, to be exact.
For more than a century, the public face of companies has been their advertising, slogans, brands, and logos. How much better it would be if a company’s public face were that of its public, its satisfied customers who are willing to share their satisfaction, and its employees who have direct relationships with customers. Brands are people.
This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."
We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.
The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.
That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.
So here is exactly what we do: Read more »
Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.