by Yukari Iwatani Kane, Reporter, The Wall Street Journal
Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground.
This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc. is releasing the latest installment of its “Littlest Pet Shop” game for young girls and introducing a series of fashion-themed games called “Charm Girls Club” for older girls later this month.
With the influx of fresh new gamers, thanks in large part to the popularity of mass-market game machines, the DS and the Wii, more game companies than ever are jumping on the girl gamer bandwagon. Practically every booth at this year’s E3 Media and Business Summit this year had something to offer for female gamers of various demographics.
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