The creators of “iDon’t Care,” a video spoofing Motorola and Verizon Wireless’s “iDon’t” ad, said some of their detractors are missing the point.
Three Boston-area ad-agency staffers developed “iDon’t Care.” They said they aren’t affiliated with Apple or any of the other companies involved in the original campaigns–they are, however, iPhone and Mac loyalists, said Jon, one of the video’s editors.
Hey, I love a blue screen of death as much as anyone, but I wouldn’t drive to the mall just to see one.
Computers can do just about everything these days, from running airplanes to carrying out labyrinthine mathematical calculations. It would seem to be such a simple thing I am asking. I would like a computer to provide me with my own voice.
Apple’s control issues have been a key ingredient in its success. CEO Steve Jobs is fond of pointing out that Apple’s hands-on approach to crafting both hardware and software has led to such breakthrough products as the Mac, the iPod and the iPhone–and it’s fair to say the attention to detail hasn’t hurt Apple’s marketing, either.
With the advent of Facebook, MySpace and YouTube, the so-called millennial generation is more adept than ever at sharing the details of their daily lives online.
But there may now be demand to do so in a more artistic way.
Ask Apple what’s in the iPhone and they’ll treat it like a black box, albeit one powered by Apple’s special brand of technological magic.
As I said in my post last Sunday on Microsoft’s “Laptop Hunter” ads, it’s unrealistic to expect TV commercials to contribute to a thoughtful discussion of anything.
Credit Suisse analyst Bill Shope this morning boosted his estimates for Apple, asserting that demand for both Macs and iPhones held up better than he feared in the March quarter.
For the March quarter, he now sees revenue of $7.76 billion and profits of $1.09 a share; his previous forecast was for $7.44 billion and 97 cents.
Microsoft’s “Laptop Hunters” commercials have generated lots of Mac vs. Windows PC debate. Surely there can’t be enough, so I’d like to generate even more. Quite unexpectedly, I’m a PC.
Over the weekend, Microsoft (MSFT) unleashed the second TV ad in its “you find it, you keep it” series–this time swapping handsome, “technically savvy” Giampaolo for perky, red-headed Lauren De Long. Once again the camera follows a typical budget-constrained buyer on a laptop shopping spree using Steve Ballmer’s money.
There’s something about comparing the prices of Windows PCs and Macs that makes otherwise cool and collected people–Windows and Mac users alike–become profoundly emotional and partisan, until steam shoots out of their ears and their eyeballs turn bright red.
Microsoft and its partners are reaping big rewards from the $300 million Windows marketing campaign.
Here is the latest comic from our Joy of Tech friends at Geek Culture, Nitrozac and Snaggy. Joy of Tech appears three times a week in the Voices section of this site. (Click on the image to see a bigger version.)
Remember when Apple customers felt hip? There was a time when a glowing Apple logo symbolized radical nonconformity. Being part of a miniature customer base was, to Mac users, like being a member of a holier-than-thou, secret society–a “Cult of Mac,” if you will. But when Apple’s ecosystem grew beyond notebooks and desktops to phones and Internet services, that era came to an end.
Money gets tight. Buyers get picky. Price-sensitive consumers–the kind Steve Jobs and Apple famously “choose not to serve”–start shopping for bargain basement PCs and Taiwanese netbooks. Mac sales plummet. That’s the conventional wisdom.
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