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	<title>Voices &#187; MacBook Air</title>
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		<title>Intel Adds to the Naming Confusion in Portable PCs</title>
		<link>http://voices.allthingsd.com/20090602/intel-adds-to-the-naming-confusion-in-portable-pcs/</link>
		<comments>http://voices.allthingsd.com/20090602/intel-adds-to-the-naming-confusion-in-portable-pcs/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 11:56:17 +0000</pubDate>
		<dc:creator>Don Clark</dc:creator>
				<category><![CDATA[digital]]></category>
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		<category><![CDATA[Don Clark]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[netbooks]]></category>
		<category><![CDATA[notebooks]]></category>
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		<category><![CDATA[portable]]></category>
		<category><![CDATA[Sean Maloney]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=12263</guid>
		<description><![CDATA[Intel, which helped shake up the PC industry last year by promoting low-priced laptops called netbooks, is at it again. But there’s not such a memorable name this time.

The chip giant is expected to use the Computex trade show this week to discuss a category of portables that fall in a price band between netbooks–which can start at less than $300–and full-featured notebooks, which often cost more than $1,000.]]></description>
			<content:encoded><![CDATA[<p>By Don Clark, Reporter, The Wall Street Journal</p>
<p>Intel (INTC), which helped shake up the PC industry last year by promoting low-priced laptops called netbooks, is at it again. But there’s not such a memorable name this time.</p>
<p>The chip giant is expected to use the Computex trade show this week to discuss a category of portables that fall in a price band between netbooks&#8211;which can start at less than $300&#8211;and full-featured notebooks, which often cost more than $1,000. Price is not the only distinguishing feature; these ‘tweener portables also will be touted as sleek and stylish–think of Apple’s MacBook Air, but with a starting price of $600 to $700 instead of $1,799.</p>
<p>“Thin is in,” summed up Sean Maloney, Intel’s top salesman, during a speech to analysts in May that provided a sneak preview of the strategy. He predicted a steep sales ramp for the new category, which he labeled on one slide as “ultra-thin affordable.” Just to confuse things, many analysts refer to the niche as CULV, which stands for “consumer ultra-low voltage.” (Instead of Intel’s Atom&#8211;a microprocessor used in most netbooks that starts at a list price of $29&#8211;the new systems are expected to be based on price-reduced versions of its Core 2 design, which now starts at $113 and up).</p>
<p><a href="http://blogs.wsj.com/digits/2009/06/01/intel-adds-to-the-naming-confusion-in-portable-pcs/">Read the rest of this post on the original site</a>
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		<title>Dell Says We Will Fall in Love With Adamo</title>
		<link>http://voices.allthingsd.com/20090109/dell-says-we-will-fall-in-love-with-adamo/</link>
		<comments>http://voices.allthingsd.com/20090109/dell-says-we-will-fall-in-love-with-adamo/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 00:15:07 +0000</pubDate>
		<dc:creator>Don Clark</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[Adamo]]></category>
		<category><![CDATA[craftsmanship]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Digits]]></category>
		<category><![CDATA[Don Clark]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[Michael Tatelman]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=7504</guid>
		<description><![CDATA[Dell called a bunch of reporters to a room at the Palms hotel in Las Vegas and gave them a sneak peek at a widely rumored laptop called Adamo. It was literally just a peek; the stylish, thin notebook PC was held up briefly by a stylish, thin fashion model who goes by the single name Hollis. A small mob of photographers was allowed to snap away for a minute or two, and then the Adamo was hustled out of the room.]]></description>
			<content:encoded><![CDATA[<p>By Don Clark, Reporter, The Wall Street Journal, Digits</p>
<p>Dell (DELL) called a bunch of reporters to a room at the Palms hotel in Las Vegas and gave them a sneak peek at a widely rumored laptop called Adamo. It was literally just a peek; the stylish, thin notebook PC was held up briefly by a stylish, thin fashion model who goes by the single name Hollis. A small mob of photographers was allowed to snap away for a minute or two, and then the Adamo was hustled out of the room.</p>
<p>The company gave very few details about the device, which it vowed to ship in the first half of the year and appears to be positioned as a Dell equivalent to Apple&#8217;s (AAPL) MacBook Air. Adamo will &#8220;be the new luxury franchise in the Dell brand lineup,&#8221; says Michael Tatelman, vice president and general manager for sales and marketing in the company&#8217;s consumer group.</p>
<p>Adamo means &#8220;to fall in love with,&#8221; Tatelman says, predicting that consumers will do just that when they see the precision craftsmanship of the product. No pricing was given.</p>
<p><a href="http://blogs.wsj.com/digits/2009/01/09/dell-says-we-will-fall-in-love-with-adamo/">Read the rest of this post</a>
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		<title>Dell’s MacBook Air Rival Confirmed by&#8230;Dell</title>
		<link>http://voices.allthingsd.com/20081224/vance-2/</link>
		<comments>http://voices.allthingsd.com/20081224/vance-2/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 08:00:43 +0000</pubDate>
		<dc:creator>Ashlee Vance</dc:creator>
				<category><![CDATA[Voices]]></category>
		<category><![CDATA[Adamo]]></category>
		<category><![CDATA[Ashlee Vance]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[New York Times]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=7089</guid>
		<description><![CDATA[All the speculation about Dell’s upcoming Adamo computer appears somewhat comical once you learn that the company’s confirmation of the product has been sitting in plain sight. Last week, I spotted what looked like a blog post from luxury magazine UptownLife, discussing a future laptop from Dell possibly thinner than Apple’s MacBook Air.]]></description>
			<content:encoded><![CDATA[<p>By Ashlee Vance, Reporter, New York Times</p>
<p>All the speculation about Dell’s upcoming Adamo computer appears somewhat comical once you learn that the company’s confirmation of the product has been sitting in plain sight. Last week, I spotted what looked like a blog post from luxury magazine UptownLife, discussing a future laptop from Dell possibly thinner than Apple’s MacBook Air.</p>
<p><a href="http://bits.blogs.nytimes.com/2008/12/23/dells-macbook-air-rival-confirmed-by-dell/">Read the rest of this post</a>
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		<title>Apple Shares Modestly Lower Ahead of Laptop Event</title>
		<link>http://voices.allthingsd.com/20081014/apple-shrs-modestly-lower-ahead-of-laptop-event/</link>
		<comments>http://voices.allthingsd.com/20081014/apple-shrs-modestly-lower-ahead-of-laptop-event/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 16:43:15 +0000</pubDate>
		<dc:creator>Eric Savitz</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Eric Savitz]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=4943</guid>
		<description><![CDATA[I'm sitting here in the parking lot on the Apple (AAPL) campus in Cupertino outside Building 4 on Infinite Loop, waiting for this morning's unveiling of updated Mac laptops. The event should get under way around 10 a.m. PDT.]]></description>
			<content:encoded><![CDATA[<p>By Eric Savitz, Blogger and Columnist, Barron&#8217;s, Tech Trader Daily</p>
<p>I&#8217;m sitting here in the parking lot on the Apple (AAPL) campus in Cupertino outside Building 4 on Infinite Loop, waiting for this morning&#8217;s unveiling of updated Mac laptops. The event should get under way around 10 a.m. PDT. Expectations are that the company has redesigned the MacBook, adopting aluminum casing similar to the Air. Analysts anticipate price reductions across the line with low-end model pricing dropping below $1,000.</p>
<p><a href="http://blogs.barrons.com/techtraderdaily/2008/10/14/apple-shrs-modestly-lower-ahead-of-laptop-event/">Read the rest of this post</a>
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		<title>My New MacBook Air</title>
		<link>http://voices.allthingsd.com/20080321/my-new-macbook-air/</link>
		<comments>http://voices.allthingsd.com/20080321/my-new-macbook-air/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 07:05:53 +0000</pubDate>
		<dc:creator>Martha Stewart</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/20080321/my-new-macbook-air/</guid>
		<description><![CDATA[I was so excited when my new MacBook Air arrived the other day. When I opened the box and examined this laptop, I was amazed by how razor thin and how light it is--just .76 of an inch and only 3 pounds. It has a full-size illuminated keyboard, which is terrific for working in a dimly lit car or on an airplane. And I really love the trackpad, which works in much the same way as the Apple iPhone, giving you many more options by simply moving your fingers. I also use an HP laptop on a regular basis because I like to be well versed on both platforms and be able to multitask. Both computers sit side by side on my desk in my kitchen and having them right there together is very convenient for me.]]></description>
			<content:encoded><![CDATA[<p>By Martha Stewart, The Martha Blog</p>
<p>I was so excited when my new MacBook Air arrived the other day. When I opened the box and examined this laptop, I was amazed by how razor thin and how light it is&#8211;just .76 of an inch and only 3 pounds. It has a full-size illuminated keyboard, which is terrific for working in a dimly lit car or on an airplane. And I really love the trackpad, which works in much the same way as the Apple iPhone, giving you many more options by simply moving your fingers. I also use an HP laptop on a regular basis because I like to be well versed on both platforms and be able to multitask. Both computers sit side by side on my desk in my kitchen and having them right there together is very convenient for me. </p>
<p><a href="http://blogs1.marthastewart.com/martha/2008/03/my-new-macbook.html">Read the rest of this post</a>
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		<title>Is MacBook Air Good Enough to Be Your Only Computer?</title>
		<link>http://voices.allthingsd.com/20080218/is-macbook-air-good-enough-to-be-your-only-computer/</link>
		<comments>http://voices.allthingsd.com/20080218/is-macbook-air-good-enough-to-be-your-only-computer/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 09:06:52 +0000</pubDate>
		<dc:creator>Om Malik</dc:creator>
				<category><![CDATA[Voices]]></category>
		<category><![CDATA[computer]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/20080218/is-macbook-air-good-enough-to-be-your-only-computer/</guid>
		<description><![CDATA[Mac-erati are busy debating about the virtues of the supermodel skinny. John Gruber, who was a bit lukewarm earlier, compares the MacBook Air to a convertible coupe and writes, "It’s a secondary car, but for anyone without kids and with no need for significant storage space, it works just fine as their only car."]]></description>
			<content:encoded><![CDATA[<p>By Om Malik, Founder and Senior Writer, GigaOM</p>
<p>Mac-erati are busy debating about the virtues of the supermodel skinny. John Gruber, who was a bit lukewarm earlier, compares the MacBook Air to a convertible coupe and writes, &#8220;It’s a secondary car, but for anyone without kids and with no need for significant storage space, it works just fine as their only car.&#8221;</p>
<p><a href="http://gigaom.com/2008/02/16/the-macbook-air-is-it-good-enough-to-be-your-only-computer/">Read the rest of this post</a>
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		<title>Waiting for the MacBook Air Pro</title>
		<link>http://voices.allthingsd.com/20080131/gillmor/</link>
		<comments>http://voices.allthingsd.com/20080131/gillmor/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 08:02:29 +0000</pubDate>
		<dc:creator>Dan Gillmor</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/20080131/gillmor/</guid>
		<description><![CDATA[Having seen Apple's MacBook Air notebook computer up close, I'm as dazzled as everyone else who's had a chance to examine this delicious piece of industrial design. Dazzled doesn't translate to handing over a credit card, however--at least not yet, and not solely because it's almost never a good idea to buy Apple's (or anyone else's) hardware immediately after its initial release.]]></description>
			<content:encoded><![CDATA[<p>By Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship</p>
<p>Having seen Apple&#8217;s MacBook Air notebook computer up close, I&#8217;m as dazzled as everyone else who&#8217;s had a chance to examine this delicious piece of industrial design.</p>
<p>Dazzled doesn&#8217;t translate to handing over a credit card, however&#8211;at least not yet, and not solely because it&#8217;s almost never a good idea to buy Apple&#8217;s (or anyone else&#8217;s) hardware immediately after its initial release.</p>
<p>Even if serious flaws didn&#8217;t frequently surface in the company&#8217;s first batch of new models, I&#8217;d hold off on buying one of these, despite my admiration for the genuine accomplishments in this one. Cost isn&#8217;t the issue; rather, there are just a few too many feature compromises for my work-style. </p>
<p>My friend and your co-host here, Walt Mossberg, explained them well <a href="http://ptech.allthingsd.com/20080124/apples-macbook-air-is-beautiful-and-thin-but-omits-features/">in his recent review</a>. They include a nonremovable battery; non-expandable RAM; a paucity of ports; lack of an on-board optical drive; and a relatively small 80GB hard disk. (I wouldn&#8217;t even consider the flash-memory model for the moment, due to its high price and lower 64GB capacity.)</p>
<p>The somewhat modest central-processing power is a non-issue. Intel&#8217;s new Merom-architecture chip, running at up to 1.8GHz, has plenty of muscle for the kinds of duties a machine like this would typically handle. Graphics and media professionals would disagree, no doubt, but this ultra-svelte device isn&#8217;t aimed at them in any case.</p>
<p>I certainly can imagine why some folks have already ordered one. A frequent traveler whose computing tasks include little more than email, document-handling, Web browsing and watching a video will have lots to love.</p>
<p>But if she&#8217;s one of the increasingly global members of the workforce, and (unlike Steve Jobs) flies coach internationally except when she&#8217;s lucky enough to get an upgrade, she&#8217;ll discover that the roughly 5-hour battery life is good enough for domestic travel. And if the battery gets flaky or fails on the road, as has happened to me in two laptops, one an Apple, she&#8217;ll be up a creek. </p>
<p>Laptop batteries wear down eventually. Apple says it&#8217;ll replace batteries for the same price as MacBook batteries, with no labor charge, but there&#8217;s a serious inconvenience factor in having to take or send the machine to a repair shop.</p>
<p>Our otherwise happy purchaser will encounter other problems. She&#8217;ll arrive at her hotel one day and discover that there&#8217;s no Wi-Fi in the room. Out will come a dongle that fits into the single USB port, which is contained in such a tiny space that lots of USB devices will need extender cables, allowing her to use the room&#8217;s wired Ethernet connection.</p>
<p>In fact, it&#8217;s already clear that anyone doing serious computing will be hauling around a slew of dongles for the MacBook Air. The adapter for video presentations is a fact of life already for Mac notebook users. You&#8217;ll need a small USB hub just for starters, plus various adapters for things like an EVDO or other high-speed cellular modems that many serious travelers now rely on for domestic connections.</p>
<p>Apple&#8217;s design choices were surely aimed at one goal: creating the thinnest, lightest and most beautiful notebook around. You can find lighter Windows machines, but they have even more compromises, often including dreadful keyboards. (Not that I&#8217;m a fan of the Chiclet-y keyboards Apple now includes with everything but the MacBook Pro; some folks love them but I&#8217;m distinctly underwhelmed.)</p>
<p>The best keyboards on any notebook computers are in the ThinkPads from Lenovo, which bought the line from IBM a while back and, so far, appears to have maintained high standards. The smaller ThinkPads, especially the X models, are sturdy, reliable, capable and smartly designed in their own right, though not remotely jaw-dropping like the new Macs. But the ThinkPads have been the absolute class of notebook computers for many years.</p>
<p>Which leads to the obvious point&#8211;something I and at least a few other people have been publicly advocating for a long time, not that Apple is paying any attention. We keep wishing that Apple would either make a deal with Lenovo to sell ThinkPads with Mac OS X as an option, or make a deal with whatever company actually manufactures the ThinkPads. Then we&#8217;d enjoy the best of both worlds. (An upcoming ultra-portable, ultra-capable ThinkPad model would be the perfect machine for the Mac OS.) I would pay a premium, and so would plenty of other folks.</p>
<p>Some day, I predict, Apple will make such a deal. While we wait for Steve Jobs or his successor to realize why it&#8217;s a good idea, we can expect a host of improvements to upcoming versions of the MacBook Air. Not incidentally, some of these will also make Apple even more money.</p>
<p>Keep in mind that the relentless pace of technological improvement means that the processing power, memory and storage capacity of the MacBook Air will get dramatically better in coming months and years in any case. So that 80GB drive will be 160GB next year, and the 64GB in the solid-state version will double, too, for the same cost. As always, customer patience solves some issues.</p>
<p>But if I were czar of the MacBook line, I&#8217;d do two things right away. First, I&#8217;d find a way to make the current model modular, with one additional port that would connect to a dock in the home or office or both; the dock would in turn connect to a monitor, keyboard, mouse, printer, Ethernet line, external storage and other typical gear. This would resurrect the still-classic mode of the old Mac Duo notebook systems, which even now are fondly remembered as the best hardware combination of Apple&#8217;s portable-machine history. (Of course, the PC-laptop world&#8211;and, yes, the ThinkPads&#8211;have been doing this for a long time.) The docks would, like other Apple-made peripherals, become a profit center in their own right.</p>
<p>Second, I&#8217;d launch another notebook model. Call it the MacBook Air Pro. It would weigh a half-pound more than this one, and it wouldn&#8217;t be quite as gorgeous. But it would add back ports such as Ethernet and Firewire, along with a more capacious hard disk, removable battery, MacBook Pro keyboard, built-in EVDO and expandable RAM, among other things. </p>
<p>Meanwhile I&#8217;ll count on all you early adopters to find the inevitable bugs in the first batch of MacBook Airs. And I&#8217;ll count on Apple, as always, to be a pace-setter in design. </p>
<p>But I suspect I&#8217;m in a large class of potential customers. I&#8217;d love a computer that&#8217;s high art, but I need one that&#8217;s right for hard work.
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