To kick off his keynote speech at SES, a marketing conference in New York, Guy Kawasaki asked how many people in the audience were on Twitter at that moment. Hands shot up across the packed ballroom.
“Yeah, that’s what I was afraid of,” he said.
The cellphone is the world’s most ubiquitous computer. With the dominance of the cellphone, a new metaphor is emerging for how we organize, find and use information. That metaphor is the map.
Steve Jobs didn’t show up to the first Macworld Expo, which was held in San Francisco in January 1985, one year after the introduction of the Macintosh. He was in the city, but he spent most of his time holed up at the Union Square Hyatt Hotel with his strikingly beautiful blond girlfriend, whom I only knew as Tina.
Anyone involved in Mac software development is familiar with arguments over whether a particular app is “Mac-like.” In the early days of the Mac–the first decade or so–the entire Mac community was largely in agreement about just what this meant. To be un-Mac-like was to be ignorant of the fundamental concepts and norms of the Mac OS.
At the outset of his presentation at the opening session of Apple’s Worldwide Developers Conference, Steve Jobs showed a slide of a stool with three legs to describe the company’s businesses: Macintosh, music and the iPhone. The company is making another bet on parallelism, and the implications may be more profound than anyone yet realizes.
Choosing a smartphone reminds me of the old adage from product-design people: “Good, fast, cheap: Pick two.” Much more so than a personal computer, a smartphone is an exercise in compromise. This will continue to be obvious even after Apple announces “iPhone 2.0″ at this week’s conference for Macintosh and iPhone software developers.
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