After years of rumors, it finally happened. On Friday, Microsoft made its buyout offer for Yahoo. But while that was expected to happen, as both companies have had trouble catching online advertising juggernaut Google, what wasn’t so expected was that Microsoft CEO Steve Ballmer would go all Murdoch on Yahoo with a hostile bid at a 62% premium over Yahoo’s stock price. But unlike Rupert Murdoch’s hostile bid for Dow Jones, Ballmer doesn’t have to contend with family ownership or strange stock structures.
The traditional path of a journalism career has clearly shifted. In the past, a journalism student would learn about being a newspaper reporter, then take a job at a small-town paper, eventually moving up to a medium and then larger paper. Now, the reporter might launch a blog, an audio podcast or video reports as a one-person operation, handling editorial and business duties simultaneously.
Major media sites have started to get the religion of audience participation, but there’s been one big hitch: How do you harness the audience’s knowledge and participation without the forums devolving into a messy online brawl that requires time-intensive moderation?
As a candidate for president, you can collect thousands upon thousands of Facebook supporters, MySpace friends, blog readers, online video viewers and more, and yet that doesn’t guarantee you one vote in a real-world election. But perhaps the tide is turning now. With Barack Obama winning the Iowa caucuses and polling strongly for New Hampshire, there might be a case to be made connecting his online prowess to his strength among younger voters.
As the year 2007 sets in the distance, we can take some time to consider the year that was. I’m not a huge fan of year-end lists, but sometimes they help us get a grip on what transpired–and ponder what’s to come.
In its brief 22-month history, video-sharing site YouTube has become a cultural phenomenon. The Iraq War has been called the “YouTube War” because of the videos that are regularly uploaded by soldiers and insurgents. The upcoming U.S. presidential race has been called the “YouTube Election” with its own “YouTube Debates” thanks to the questions for [...]
Every time I sit down to write an in-depth story for MediaShift, I start getting that same sinking feeling: I’m missing something. Did someone else already write this story? Did I talk to all the right people? Did those people tell me everything I should know? Are my assumptions and story angle sound? Did I get all sides of the story?
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