If you’re running a business that has a presence in a virtual world, market research firm Gartner (IT) thinks you might want to make sure your employees’ avatars aren’t dressed like Lady Gaga at the VMAs.

“Companies with codes of conduct for other Web activities, such as blogging, should be able to extend those policies into virtual environments,” a release Wednesday from Gartner announcing its new report “Avatars in the Enterprise: Six Guidelines to Enable Success” explained.

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When it comes to the type of applications iPhone owners use most, ones for checking the weather trump games, music, news and everything else.

According to an upcoming report on smartphone usage by online market research firm Compete, 39% of iPhone users cited weather-related apps as one of the three kinds of applications they use most frequently.

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For months, Microsoft (MSFT) has jabbed at Apple (AAPL) with an, at times, baffling advertising campaign for Windows PCs. Now Microsoft may finally land a solid blow against its rival.

In a new chapter to its ad campaign that will begin airing during the NCAA basketball playoffs on CBS (CBS) Thursday evening, Microsoft will begin hammering on a theme that could resonate in these times of economic hardship: how much less expensive Windows PCs are than Macs. For the commercials, Microsoft’s advertising agency, Crispin Porter + Bogusky, recruited prospective computer shoppers in the Los Angeles area through Craigslist and other sites, with a tantalizing offer to give them between $700 and $2,000 to purchase a new PC.

According to Brad Brooks, corporate vice president for Windows consumer product marketing at Microsoft, the agency told recruits it was a market research firm and didn’t mention it was working with Microsoft. The recruits were told they could keep whatever money they didn’t spend on a PC so they had incentives to look for good values.

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More than half the country actively uses social-networking sites, but so far advertising on these properties is nothing short of anemic, says a new report issued by market research firm IDC. In fact, IDC calls advertisers’ attempts to tap into these sites’ unique social nature “stillborn.”

According to IDC’s report (U.S. Consumer Online Attitudes Survey Results Part III), more than three quarters of social-networking site users log on at least once a week, and 57 percent do so daily. And these folks are logging an increasingly large amount of time on these properties, as more than 61 percent of users spend more than a half hour on these sites per session, with 38 percent staying at least an hour.

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