Eager to expand use of the Web to advertise their products, pharmaceutical giants, including Eli Lilly and Pfizer, are heading to Washington this week to call on the Food and Drug Administration to provide guidelines for marketing prescription drugs online.
The smart-phone wars are heating up. Handset makers are releasing a wave of new devices backed by a flood of advertisements, as some fight for survival in the fast-growing but increasingly crowded market.
Companies such as Motorola Inc., Palm Inc. and HTC Corp. are hoping new phones will help them reclaim market share from the reigning iPhone and BlackBerry.
Despite growing concerns about online privacy on social networks such as Facebook, marketers at the Social Data Summit in New York on Thursday professed enthusiasm for social media marketing.
After decades of wrestling for dominance in the U.S. shipping industry, United Parcel Service Inc. and FedEx Corp. are squaring off on another front: the growing world of online printing.
UPS is rolling out marketing Monday to highlight a push into Web-based printing, in which clients can send documents such as business presentations to UPS retail stores via the Internet to have printed copies made. FedEx already offers online printing at its FedEx Office/Kinko’s locations.
Nonprofit organizations seeking to harness Facebook can get the most bang for their buck by using fan pages in addition to groups, streamlining their app usage and livening things up, one of its marketing execs said Friday.
Pages operate like profiles for organizations or businesses, can only be created by official representatives and can add applications, while groups are unofficial and can be created by any user.
Apple’s control issues have been a key ingredient in its success. CEO Steve Jobs is fond of pointing out that Apple’s hands-on approach to crafting both hardware and software has led to such breakthrough products as the Mac, the iPod and the iPhone–and it’s fair to say the attention to detail hasn’t hurt Apple’s marketing, either.
Social media may seem, at times, to be a flurry of meaningless updates and marketing schemes, but researchers are figuring out how the interaction it spurs can stimulate brain activity.
TiVo this morning announced a multi-part deal with Best Buy that includes the development of a special version of the TiVo player that would include specialized content–oh, okay, advertising–from the electronics retailer.
Comedian Jim Gaffigan has a suggestion for preparing a Hot Pockets frozen entrée: “Take out of package. Place directly in toilet.”
While Twitter can be about the mundane details of people’s lives, for the most part, it’s about people connecting with others who have similar interests. Since I tend to follow people who are also interested in marketing and social media, it is a great way to share information on topics relevant to us.
First, a bit of a prelude. Probably 15 years ago, I was talking to someone who did marketing for a high end bike manufacturer. He was telling me about the amount of money the company was spending to really understand what their core customers (and their competitors’ core customers) were looking for in a bike…what did they really, really want?
The path from engineering to marketing is usually not a straight line.
After a decade of experimentation, companies have yet to find a reliable way to burnish their brands online. Former Madison Avenue hotshot Matt Freeman aims to change all that.
Anyone can create a Facebook group and make it appear to be something it’s not. Brad J. Ward reminded admissions officials about that simple fact on Thursday after examining hundreds of “Class of 2013” groups that have popped up on the popular social-networking site.
Online advertisers are not lacking in choices: They can display their ads in any color, on any site, with any message, to any audience, with any image. Now, a new breed of companies is trying to tackle all of those options and determine what ad works for a specific audience.
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